'Have You Got the Selection Factor?' Asks AHDB

UK - AHDB Beef & Lamb is looking to recruit a team with the “selection factor” to join its new Selection Academy.
calendar icon 13 January 2017
clock icon 2 minute read


The levy board is launching a search for producers and others in the livestock industry who stand out from the crowd when it comes to selecting live animals for slaughter.

Increasing the numbers of livestock meeting specification is an important part of the new AHDB strategy, with a target set to increase the number of animals meeting supplier specifications by 2 per cent year on year, reaching 58 per cent for cattle and 58 per cent for sheep by 2020.

Steve Dunkley, Knowledge Exchange Senior Manager for AHDB Beef & Lamb, said: “Not meeting target specification is having a significant impact on producer profitability in the beef and sheep industry.

“We’re putting the Selection Academy initiative in place to recruit a team of trainers who can support our work to get more stock in specification.

“We will work with this group to equip them with the skills and resources to deliver our technical messages on live selection, market demand and consumer needs. They will then help us deliver these messages in a live setting to farmers and the supply chain, and spread the wealth of knowledge we have available.

“We want as many people as possible to have the opportunity to get involved and we decided the best way to do that would be to hold assessment days. That way we can assess their skills and knowledge when handling livestock and presenting to an audience. It will be a less pressurised situation than standing in front of Simon Cowell but, like him, we are only looking for the best to make up our final team.”

Assessment days in the North and South of England will be held week commencing 6 March. To apply fill in the application form and email to [email protected].

TheCattleSite News Desk

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