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Sustainability Means Passing on a Legacy

27 February 2015

US – Sustainable cattle production means taking care of every drop of water and selecting the right location and grazing for every animal’s needs, says a US rancher.

This is how Duane Martin Jnr ensures his operation is as efficient as possible and remains profitable.

He told TheCattleSite that making money is the number one priority as this allows him to have a legacy.

“You can gather up all the toys you want in the world and gather up all the money, but when you’re dead and gone none of it matters unless you’ve passed it on to the next generation,” said Mr Martin.

“Sustainability to me means remaining profitable so I can pass on my dream to my future generations, my girls my nephew – whoever wants to carry on the dream of what my father and I have started.”

Mr Martin’s operation covers the entire beef production chain, including 10,000 cows, a 15,000 head stocker operation and several feedyards throughout the Midwest. His cow herd expands from California, Oregon and Nevada into Wyoming and Colorado.

He sees sustainability as starting from the moment a calf enters the world.

Michael Priestley

Michael Priestley
News Team - Editor

Mainly production and market stories on ruminants sector. Works closely with sustainability consultants at FAI Farms


Top image via Shutterstock


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