Endangered Whitebred Shorthorn Puts Pressure on Blue Grey Cattle

SCOTLAND - Slow grown beef breed, the Blue Grey, has been promoted by a campaign this week, aimed at saving the breed and its pedigree parent, the Whitebred Shorthorn.
calendar icon 11 June 2013
clock icon 1 minute read

Native to northern England and Scottish Border country, the Blue Grey is a 'native first cross' from two native purebreeds - the Whitebred Shorthorn and the Galloway dam, reports the Scotsman.

A significant decline in Whitebred breeders in recent years has led to the Blue Grey being placed on the Rare Breeds Survival Trust watchlist. 

The commercial success of the Blue grey depends on healthy numbers of the shorthorn variety and the Blue Grey Cattle Group are educating people about the superiority of slow grown beef through their campaign. 

Group secretary, Karen Telford said success will hinge on consumer reaction. 

“Consumers have the power to change demand and by launching this campaign, we hope to educate consumers about the Blue Grey traditional breed of cattle, the quality of its slow grown beef and where to find it,” she said.


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