New Kits Highlight Nutritional Value Of Red Meat

UK - Quality Standard butchers are being encouraged to arm their customers with the facts about the nutritional benefits of red meat, thanks to new point-of-sale kits from EBLEX.
calendar icon 23 August 2011
clock icon 1 minute read

“Don’t forget your nutrients!” is the theme of the kits, which contain two posters highlighting the variety of nutrients provided by beef and lamb, as well as a consumer-facing leaflet that outlines the positive role red meat plays in maintaining general health and wellbeing.

EBLEX retail project manager, Mike Whittemore, said: “Consumers are bombarded by contradictory messages when it comes to eating red meat, so we decided it was time to set the record straight."

“The informative leaflet and eye-catching posters clearly set out the facts about the benefits of eating beef and lamb, highlighting that it provides essential nutrients including protein, iron, zinc and vitamins D and B.”

This special point-of-sale kit supplements the regular seasonal promotional material that EBLEX provides throughout the year.

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