Large US Red Meat Presence At SIAL

US - The US red meat industry and the US Meat Export Federation (USMEF) will be out in force for one of the world’s biggest trade shows for food industry professionals. SIAL 2010, scheduled for Oct. 17-21 at the Paris-Nord Villepinte Exhibition Centre in France, is expected to draw nearly 150,000 visitors from 185 countries.
calendar icon 12 October 2010
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“The US Meat Export Federation, accompanied by more than a dozen US processors and exporters, will be presenting high quality US beef, pork and lamb for an audience that is demonstrating a growing appreciation for American red meat,” said John Brook, USMEF director for the European Union, Russia and the Middle East.

USMEF organised the United States industry’s presence – a US Meat & Poultry Pavilion – in conjunction with USAPEEC (US Poultry and Egg Export Council).

USMEF representatives and members will meet with key buyers at the show to explain the benefits of US meat and promote a wider range of cuts. A chef will be on duty throughout preparing specific U.S. beef and pork cuts promoted by USMEF members for sampling by visitors to the US Pavilion. One new feature of this year’s SIAL show is a “US Beef Challenge” that will enable visitors to sample US beef in a blind taste test side by side with the same cut from European and other global suppliers.

“There is no question that the taste of high-quality, grain-fed US beef compares favourably with our international competitors,” said Mr Brook. “We are confident that this challenge – which will be monitored and the results tabulated by an independent market research company – will provide us with positive and useful information for our future marketing efforts as we highlight the exceptional taste of US beef.”

For the year, most US red meat exports are enjoying a solid improvement over year-ago levels. Total US beef exports are up 15 per cent in volume and 25 per cent in value through July of 2010, reaching 1.3 billion pounds valued at $2.2 billion. Pork exports are up 2 per cent in volume and 8 per cent in value versus 2009, reaching 2.4 billion pounds valued at $2.7 billion. Lamb exports are up 3 per cent in volume for the year but down 18 per cent in value, accounting for 14.6 million pounds valued at $13.5 million.

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