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Highland Show Shatters Attendance Record

29 June 2010

SCOTLAND, UK - The 2010 Royal Highland Show has set a new attendance record of 187,644 - an increase of more than 11,000 on last year's record of 176,522.

The show, which closed on Sunday night, recorded increased visitor numbers on all four days including an all time daily high of 57,754 on Saturday.

Rural Affairs Secretary Richard Lochhead commented: "This has undoubtedly been one of the most successful Royal Highland Shows of all time. The food and farming sectors appear to be weathering the recession better than many other industries.

"The visits from the EU Agriculture Commissioner and Chairman of the European Parliament's Agricultural Committee speak volumes for Scotland's reputation as a land of food and drink. It proves beyond doubt that we are driving forward the debate on CAP and influencing and shaping change."

Show Manager David Dunsmuir said: "We are absolutely thrilled with these figures. Although the fine weather and a focussed publicity campaign were obvious influences, there is more to it than that. Our core aim is to showcase the farming and food industry and by combining that with an associated programme of entertainment and activity, we have a formula that is obviously appealing to both our specialist audience and the general public.

"Staging an event of this magnitude takes a huge effort. Exhibitors, trade organisations and staff all played their part and deserve a pat on the back, but major thanks go to the public who came in their droves."

TheCattleSite News Desk



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