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Cattlemen's Convention Goes Coast to Coast on TV

21 January 2009

US - Cattle producers across the US will be able to "virtually attend" the 2009 Cattle Industry Convention and NCBA Trade Show in Phoenix 28 January when RFD-TV carries a live two-hour show from the trade show floor.

RFD-TV and NCBA Live! will run from 6 to 8 p.m. MST (8-10 p.m. EST) on RFD-TV.

"This annual event is the premier occasion for cattlemen throughout the United States," says Melissa Tessitore, executive producer of NCBA's award-winning Cattlemen to Cattlemen television programme on RFD-TV.

"We're thrilled to be able to partner with RFD to bring a small segment of the convention and trade show to those who aren't able to be with us in person."

The programme will carry interviews with new National Cattlemen's Beef Association CEO Forrest Roberts and President-elect Gary Voogt. Tom Field, NCBA director of producer education, will provide producer education tips and NCBA Executive Director of Legislative Affairs Colin Woodall will summarise cattle industry needs as a new administration and congress gets rolling in Washington, D.C.

In addition, the programme will allow viewers to visually stroll through the massive trade show, where 260 exhibitors will be sharing their wares and services. The industry's largest and most comprehensive trade show, the event annually brings together the most innovative products and services for farmers, ranchers and others involved with cattle.

More than 5,000 people involved in the cattle industry are expected to attend the convention and trade show, held at the Phoenix Convention Center 28-31 January. In addition to the trade show, meetings will be held that will help establish policy and checkoff direction for the future while attendees are able to re-establish personal and business relationships with their fellow cattle producers.

"Obviously, this show is not the same as on-site participation," says Tessitore. "But not everyone can be in Phoenix. We're proud to be able to share many of the event's experiences in this way. We know producers watching will be both informed and entertained."

TheCattleSite News Desk



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