Beef Cattle Producers Focus on Consumer Trends

US - American cattle producers willing to compete big in tomorrow's marketplace better be ready to think both locally and globally, understand that less is more and that up is sometimes down, according to advice given by experts at a four-state conference Wednesday, reports USAgNet.
calendar icon 22 January 2008
clock icon 1 minute read

The KOMA Beef Cattle Conference attracted livestock operators from Oklahoma, Kansas, Missouri and Arkansas to the Washington County Fairgrounds. The event was sponsored by the local Cooperative Extension Service.

Savvy cattle business people need to get specific in their strategies and understand emerging trends among consumers domestically and worldwide, said Marcine Moldenhauer, assistant vice president for Wichita-based Cargill Beef. These consumers might end up eating less beef, but they want prime cuts.

"They don't care how much they pay," she said, pointing out prime-cut prices in New York restaurants. "You can't get enough prime."

The hunger for premium beef is not just focused on picky East Coast eaters. Even heartland consumers apparently want their red meat to be unique, whether that means it is touted for being natural, organic and/or locally grown, she added.

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