Scotch Beef Takes Centre Stage in Europe

SCOTLAND - Quality Meat Scotland, the red meat sector’s promotional and development body, has been invited to make a presentation to the European Parliament on the impact of coveted Protected Geographical Indication (PGI) status for leading brands Scotch Beef and Scotch Lamb.
calendar icon 27 November 2007
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QMS Head of Marketing Laurent Vernet will speak at a workshop in Brussels on Tuesday 27th November. The EU Commissioner for Agriculture Marianne Fisher Boel will be among those taking part.

Mr Vernet said: “Scotch Beef and Scotch Lamb were awarded PGIs more than ten years ago and as an industry body we have taken every opportunity to maximise the benefits of having the status for Scotland’s cattle and sheep producers.

“The event in Brussels will bring together a number of people from all over Europe who have an interest in the future of European community protection of agro-food products and Scotland’s experience is extremely relevant.

“We are happy to be playing a critical role in the ongoing debate on the future of PGI status and will look to ensure that any decisions that are taken help safeguard the interests of the Scottish industry behind our world famous brands, Scotch beef and Scotch Lamb.”

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