Sales of organic red meat up 12% in year

UK - SALES of organic red meat increased by 12 per cent in the year to 5 November, according to a report published by Julie Fisher, a senior research analyst at the Meat and Livestock Commission.
calendar icon 28 December 2006
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But Fisher points out that the organic market remains very small in relation to total meat sales. She said: "With volume sales of less that 5,000 tonnes per annum, the market remains at less than 1 per cent. The value of organic meat sales over that same period was £36 million, representing just over 1 per cent of the total market, but both volume and value sales were in growth compared to the previous year."

There are about 300 organic producers in Scotland, who will be encouraged by the fact that sales of organic red meat increased by 12 per cent while the conventional red meat saw a growth of just 1 per cent in the year. Organic beef was the real growth market, with sales volume rising across the UK by 12 per cent, while the value of the product sold jumped by 16 per cent.

Producers of organic beef can expect to receive about 300p per kg for their product, compared with 210p for conventionally reared cattle.

Fisher says the increase in sales is being driven by increased penetration into the UK household. She said: "The proportion of households purchasing organic meat over the 52-week period was almost 12 per cent, compared to 10 per cent in the previous year.

Source: The Scotsman
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