Brazil to promote cattle beef in Morocco and Dubai

BRAZIL - Among the actions to be promoted next year by the Brazilian Beef Industry and Exporters Association (Abiec) are participation in Gulf Food, a food sector fair in the United Arab Emirates, and in a workshop in Morocco. 'The Arab countries are now a great market for Brazil and exports are rising each year,' stated the president at the organization, Marcus Pratini de Moraes.
calendar icon 13 December 2006
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To further expand Brazilian cattle beef exports to the Arab market, the Brazilian Beef Industry and Exporters Association (Abiec) is going to participate in Gulf Food, a fair in the food sector in Dubai, United Arab Emirates, which is going to take place between February 19 and 22, and in a workshop in Morocco in the first half of 2007.

"We are already great suppliers of cattle beef to the Arab market and are now being sought by Morocco, which is interested in importing Brazilian cattle beef. For this reason, we are going to participate in a workshop to promote our product among possible Moroccan buyers," stated the president at the Abiec, Marcus Vinícius Pratini de Moraes. This is going to be the first time that the organization, in partnership with the Brazilian Export and Investment Promotion Agency (Apex), is going to promote the product in the Arab country. Nowadays, Brazil exports a small volume of beef to Morocco.

Among the international events that the Abiec participated in this year, two took place in Egypt and one in Algeria. In both countries, the organization promoted workshops for Arab businessmen and a Brazilian-style barbecue. According to Pratini, barbecues are a strategy that adds value to Brazilian beef. "We must show how the Brazilians eat meat and add value to the product," he said. He also added that Brazilian beef is well accepted in the Arab market and that the country follows religious norms for halal slaughter.

Source: Brazil-Arab News Agency

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