Australian beef sales double in UAE

AUSTRALIA - Meat & Livestock Australia (MLA) recently announced that the demand and consumption of Australian beef per month has nearly doubled in the United Arab Emirates.
calendar icon 3 October 2006
clock icon 1 minute read

One year ago, about 10 to 12 tonnes of Australian beef was consumed per month but the amount has now shot up to about 20 tonnes per month, in a market that consumes about a 100 tonnes of beef per month.

Australian beef is recognised for its premium cuts and is well known in the region for being 100% Halal, rich in flavour and of the highest quality. It is a commitment to offering a top quality product that the MLA has worked very hard toward and has gone a long way in making Australian beef the ingredient of choice for both chefs and their patrons in most of the top fine dining and steak establishments.

Ian Ross, Regional Manager of Meat & Livestock Australia Limited (MLA) had the following to add about the rise in demand for Australian beef: 'Among the many factors that have helped in increasing the demand for Australian beef is the increase of sophistication in society. People in the UAE are more conscious about fine dining and all the elements that go with it. Everyone is more aware of healthy food, of what to order and how to order it, what food complements what beverage and much more. And everyone also knows that good beef means Australian beef.'


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