Australian supermarket launches carbon-neutral beef brand

Farms team up with Coles to create carbon-neutral beef range
calendar icon 30 June 2022
clock icon 3 minute read

An industry-leading beef range has hit shelves in Coles, as the retailer became the first major Australian supermarket to launch a certified own brand carbon neutral beef product.

Coles launched Coles Finest Certified Carbon Neutral Beef, which will include seven premium quality cuts of beef, from eye fillet to porterhouse steak.

The beef range, now available in Victorian stores with a national rollout over the next 12 months, is certified carbon neutral from paddock to shelf to the Australian Government’s Climate Active Carbon Neutral Standard.

Over the past two years, Coles has been working with beef farmers across Victoria and New South Wales to help calculate and reduce their emissions, resulting in emissions that are 19% below the Australian national average.

Coles CEO Steven Cain said the launch of Coles Finest carbon neutral beef was a great example of Coles working with suppliers to achieve better sustainability outcomes.

“When we announced our Sustainability Strategy just over a year ago, we said we’d work with all our stakeholders to achieve our Together to Zero emissions ambitions and to be Australia’s most sustainable supermarket,” he said.

“Coles Finest Certified Carbon Neutral Beef is a testament to the hard work of our beef producers and their commitment to sustainable practices, and we’re thrilled that they’re taking this important step with us.”

The packaging for the new beef range is fully recyclable and made from 90% recycled and plant-based sources, an Australian innovation by Coles’ packaging partner Plantic.

“As part of our ongoing sustainability journey, Coles is exploring further opportunities to partner with our suppliers on sustainability initiatives, so we can ensure a better future for generations to come,” Cain said.

Delatite Station cattle farmers Mark and Fenella Ritchie have been supplying Coles for 10 years, and are now among the beef producers working with Coles to deliver certified carbon neutral beef.

“We are really pleased to be part of the carbon neutral beef project with Coles. We are always looking to produce the finest quality beef with a strong commitment to environmental and animal welfare values that are backed up with an evidence-based approach to our decision making,” Mark Ritchie said.

As part of the carbon neutral beef program, Coles works with farmers to identify ways to reduce emissions from their operations, such as using renewable energy, changing herd management practices for more efficient reproduction and to maximise growth, and use of genetic selection to improve herd health.

Coles is also purchasing Australian Carbon Credit Units (ACCUs) from the Armoobilla Regeneration Project in south-west Queensland to cover emissions that fall outside the scope of the insetting measures, such as those involved in processing and transporting the beef to stores, ensuring that the range achieves carbon neutral status.

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