McDonald's expands US test of plant-based burger
Test expanded to 600 locations
21 January 2022
1 minute read
McDonald's Corp said on Thursday it will expand its US test of a plant-based burger it created with vegan meat maker Beyond Meat Inc to about 600 locations next month, reported Reuters.
The restaurants - in San Francisco, California and Dallas-Forth Worth, Texas - will sell the so-called "McPlant" burger starting 14 February for as long as supplies last in order to "help us understand customer demand," the Chicago-based chain said in a post on its website.
Shares of Beyond Meat, which makes the McPlant patty from peas, rice and potatoes, were up more than 5% at midday.
McDonald's initially tested the burger in eight US locations in November.
In December, two Wall Street analysts forecast a major US expansion of the McPlant.
One of those analysts, BTIG's Peter Saleh, said on Thursday that the expanded test "moves the product one step closer to a national launch, which could be worth several hundred million dollars" to Beyond Meat.
Source: Reuters
