Programme Shares US Red Meat Attributes with Chinese Culinary Instructors

CHINA - Working to educate culinary instructors in southern China about the quality and taste of US beef and pork, USMEF partnered with the USDA Agricultural Trade Office (ATO) in Guangzhou to host a "train the trainer" programme.
calendar icon 7 August 2019
clock icon 2 minute read

Funded by the Beef Checkoff Programme and the National Pork Board, the initiative included cooking demonstrations, tasting sessions and introductions to several cuts, including US beef chuck roll and US pork CT butt.

USMEF is a subcontractor of the Beef Checkoff Programme and a subcontractor of the National Pork Board.

"We previously focused our efforts on promoting US beef and pork in the hotel, restaurant and institutional (HRI) and retail sectors in the southern part of China, but this was a new approach," said Ming Liang, USMEF marketing director in China.

"We think it is important to keep culinary teachers and students updated on US red meat recipe and menu ideas and on any new cuts that may fit well in China’s culinary scene. When the future chefs and kitchen managers graduate and go to work, we want them to know how to prepare US beef and pork in restaurants or hotels."

About 40 instructors from the Guangdong Trade School’s culinary division and its Sino-American baking school participated in the seminar. The culinary division trains an average of 600 student chefs each year.

Culinary instructors in Guangzhou, China, gather around a US beef and pork cooking demonstration held during a "train the trainer" programme hosted by USMEF and the USDA Agricultural Trade Office [Photo: USMEF]

"The goal was to show the instructors what makes the US a great food nation," said Liang. “They were taught how to prepare American-style dishes and develop ways to integrate US ingredients into their own cooking and in the lessons they give to their students, who typically go on to work in restaurants and hotels throughout China."

During the workshop, a presentation was given by Shanghai Chef Lai Shengqiang, who has years of experience working with culinary schools and with US red meat. An overview of the US beef and pork industries was followed by a lesson on proper handling methods for US chilled and frozen meat.

Discussion topics also included American-style barbecue and other popular dishes in the Chinese market that utilize red meat.

A cooking demonstration and tasting featured U.S. beef boneless ribeye and US pork French rack. Participants were also introduced to US pork CT butt and US beef chuck roll, striploin, boneless short ribs and top blade.

The culinary instructors were then given cuts of US beef and pork to prepare, cook and eat.

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