Mince Drives Volume Sales Growth for Beef

UK - The long awaited summer heatwave finally hit in July, but did little to drive additional sales of burgers and sausages, according to the latest Meat, Fish and Poultry (MFP) figures from Kantar Worldpanel for the 12 weeks ending 17th July 2016.
calendar icon 8 August 2016
clock icon 1 minute read

The traditional barbecue staples of burgers and sausages have seen depressed volumes despite the upturn in the weather, with the latest four weeks seeing a faster decline for burgers, suggesting barbecue lovers may be using other products.

Fresh meat and poultry experienced strong volume growth over the same period. Nathan Ward, Business Unit Director for MFP, explained: “Beef has seen a return to value and volume growth with 400,000 more shoppers buying beef than the equivalent period last year.”

Mince is driving volume for beef, with 15 per cent more volume on promotion over the last 12 weeks helping to add 475,000 more shoppers. Steak is helping to keep value sales strong and isn’t a niche market - growing across a wider shopper base, not just those with the most disposable income.

Chicken also saw what Mr Ward called "impressive" volume growth, but prices are falling. Meanwhile, chilled fish added 730,000 more shoppers compared to last year, and shoppers are buying a wider variety of fish products.

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