Georgian Cattle Industry Welcomes New Adviser

US - Jacob Seger has been named has joined the University of Georgia beef extension team at a difficult time for cattle farming.
calendar icon 12 August 2013
clock icon 2 minute read

After several years of drought, hay shortages and now, problems caused by too much rain, Mr Seger has received amny questions from farmers trying to improve production efficiency in their herds.

“It is my job to provide timely, accurate and comprehensive information to producers and consumers alike. Helping people to translate scientific research into terms that they can understand, and hopefully use, is extremely important, and, to me, typifies the mission of world class land-grant universities like UGA,” said Mr Segers.

Mr Segers described his new position as a dream job. The Georgia native and UGA College of Agricultural and Environmental Sciences alum recently concluded a three and a half year stint at the University of Illinois at Urbana-Champaign.

The majority of his UGA work, 85 percent, will focus on keeping county agents, farmers and consumers informed on the most current topics and technologies available to the beef industry.

“Regardless of how good our product is or how many advances we make, those advancements are only as good as consumers’ perception of our product,” said Mr Segers.

“Hopefully, we’re going to get some stuff done to try to assess consumer perception when they walk into a grocery store. What influences their buying decisions? What’s more important to them? Hopefully, that will give us some information on what we need to focus on in terms of managing our cattle.”

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