14 November 2011

2 minute read

North America

The announcement was made in response to a request from a coalition of organisations representing food, agriculture and retail associations that will be affected by the final rule to ensure they have time to implement the newly required nutrition labels.

Included in the coalition are the American Lamb Board; the American Meat Institute; the Food Marketing Institute; the National Cattlemen’s Beef Association; the National Chicken Council; the National Grocers Association; the National Pork Board; the National Pork Producers Council; and the National Turkey Federation.

The coalition issued the following statement in response to FSIS’s announcement to delay the effective date:

“The mandatory nutrition labelling rule will have a significant impact on the regulated entities, and we commend FSIS for recognising the challenges we face and for extending the effective date. When FSIS announced this final rule last December, we began working to understand the new requirements to ensure implementation. Over the past 11 months, we have worked with FSIS to fully understand the rule’s requirements, but we still have questions that need to be answered before a smooth implementation can occur."

“While we support efforts to educate consumers about the nutritional profile of meat and poultry products, it is crucial to get it right. Delaying the effective date for two months will give retailers and others in the food production chain additional time to implement labelling systems, to obtain necessary software and scales to properly label the products and to educate employees about the new requirements. We look forward to continuing to work with FSIS over the next five months to find the least disruptive and most cost-effective way to implement the rule.”

TheCattleSite News Desk