Campaign Drives Assured Beef & Lamb Awareness

UK - A campaign to boost sales and awareness of assured beef and lamb while giving shoppers the chance to scoop cash prizes has been launched by EBLEX.
calendar icon 29 September 2011
clock icon 1 minute read
EBLEX

The ‘Come Dine 4 Free’ promotion will give consumers the chance to win £100 worth of shopping vouchers every day for three weeks. Ten smart pads worth £600 each will also be up for grabs in the promotion.

For a chance to win a £100 voucher to spend in store shoppers will have to text a special code or enter online at EBLEX’s consumer website www.simplybeefandlamb.co.uk with a winner selected randomly every day. Details of winners will be posted on the website on a daily basis.

To be in with a chance of winning a smart pad, shoppers will have to email details of a meal prepared with Red Tractor beef or lamb, plus a photo, explaining why it was a success.

The promotion has so far been supported by four multiple retailers and will run on different dates between September and November.

Chris Leeman, retail project manager for EBLEX, said: “‘Come Dine 4 Free’ will drive sales and awareness of assured red meat such as Red Tractor beef and lamb this autumn by encouraging repeat purchases. Additionally, it will help to drive more people to visit our consumer website www.simplybeefandlamb.co.uk which holds a host of beef and lamb recipe ideas for consumers to choose from when planning their dinner party.”

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