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Abiec Launches Promotional Programme

01 August 2011

BRAZIL - The Brazilian Association of Beef Export Industries (Abiec) has launched the "Livestock of Brazil" project - a communication programme which demonstrates how modern and sustainable the industry is, through case studies.

The campaign has been launched under the slogan: "Brazil evolves with livestock. Livestock evolves with Brazil."

Livestock of Brazil's main objective is to show some of the many contributions of the sector to the country's development, as well as the evolution of creators and industrial processes over the years.

The programme will be publicised through social networks such as Facebook and Twitter and advertising focused on opinion leaders.

Abiec said that early next year, there will be a national event that will present the highlights of the sector in the country.

TheCattleSite News Desk



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