NCBA: Bridging The Consumer/ Producer Gap

US - Speaking at the 2011 NCBA Convention and Trade Show, President of the American National Cattlewoman President Lara Slatern challenged producers to tell the true US beef story to consumers.
calendar icon 3 February 2011
clock icon 1 minute read

"We all have friends who believe that beef is not safe to eat. US farmers are being blamed for all the health problems in the US today, as well as global warning," Ms Slatern said.

"It is our responsibility as producers to tell consumers the truth. To show them how their beef is produced, to show them that farmers are stewards of the land and that beef has a high nutritional value."

She continued to say that a gap has developped between producers and consumers, one that has continued to widen.

"A shrinking agricultural society faces an increasing non-agricultural society.

"We must arm ourselves with the knowledge and facts to educate consumers that what they hear and read about beef isn't always true."

Ms Slatern said that there was no competition between producers and consumers. Beef, she said, is healthy, safe and nutritious - and she challenged the audience at the Opening General Meeting to let consumers know this fact.

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