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NCBA Supports Nutrition Labelling

30 December 2010

US - The National Cattlemen’s Beef Association (NCBA) Executive Director of Legislative Affairs Kristina Butts issued the following statement on the final rule published in the Federal Register on Dec. 29, 2010, titled “Nutrition Labelling of Single-Ingredient Products or Chopped Meat and Poultry Products.”

“NCBA supports nutrition labelling on beef products and is pleased to see USDA moving forward with this effort. According to comments submitted by NCBA, cattle producers support the inclusion of all nutrients found in beef being included on the label. We believe this information is helpful in educating the public on the important contribution beef makes to a healthy diet. While NCBA believes consumers have the right to know what nutrients are found in meat, we also realize retailers and others in the food-production chain will face significant new costs associated with this final rule. We wish USDA would have granted our request for an 18-24 month implementation period, and will continue our longstanding history of working with retailers, consumers and USDA on the implementation of the rule. Additionally, we are hopeful USDA will work with industry to find the least disruptive and most cost effective way to implement the rule.

“US cattlemen and women are committed to meeting consumer demand for nutritious, affordable, high-quality and safe beef products. It has taken nearly 20 years to reach this point, but we are pleased USDA is moving forward with this rule to provide consumers with beef nutrition information. NCBA will continue efforts to educate consumers about the nutritional profile of beef products to help them make educated purchasing decisions. For more than 20 years, cattle producers have supported informing and educating consumers of the nutritional profile of beef and NCBA has become a trusted leader on this issue. In fact, in the 1980s, the beef industry joined with other stakeholders in the meat industry to form the Nutrition Labelling Coalition for Meat and Poultry to support transparent nutrition labelling and developed the original Nutri Facts programme long before nutrition labeling was required even on a voluntary basis. We look forward to working with all stakeholders on the implementation of this rule.”


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