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Opportunities For New Zealand Meat In China

19 October 2010

NEW ZEALAND - A new Rabobank report looks at opportunities for New Zealand meat in China, however it is offal that appear to procide the greatest opportunities.

With its massive population, surging income and rapid urbanisation, China has grown to become a giant consumer of a range of agricultural products, including meat.

It is now the world’s largest market for sheepmeat and the fourth largest for beef. Demand for both beef and sheepmeat is set to continue rising over the upcoming decade; at the same time, local producers are facing pressure on production growth, leading to a range of import opportunities for the market. However, while imports for beef and sheepmeat are likely to grow, this growth will be modest over the next decade.

For New Zealand, the Chinese market will continue to remain a minor part of overall beef export sales. Like many developing countries, China’s meat markets can be volatile. New Zealand exporters will not only face competition from a range of supplying countries, but also the possibility of changes in Chinese government policy; changes which can make or break markets almost overnight.

The report concludes that for beef, export benefits will arise as a result of tariff differentials compared to Australian product. New Zealand is well-placed to supply beef and sheepmeat to the Chinesemarket but is certainly not in the driver’s seat and will face competition froma range of countries.

Offal appear to provide the greatest opportunities over the next decade.

TheCattleSite News Desk



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