Brazil Targets Middle East
BRAZIL - Brazilian beef exports during the financial year to May remained stable, decreasing only 0.5 per cent year-on-year to 861,631 tonnes swt, mainly supported by increased demand from the Middle East and Northern African region.
24 June 2010
1 minute read
Brazilian exports to this region increased 14 per cent to to 350,578 tonnes swt over the period. In contrast, exports to the CIS fell 13 per cent to 285,521 tonnes swt year-on-year, reports Meat and Livestock Australia.
The increased trade with the Middle East and Northern Africa has been driven by booming exports to Iran, with a record 18,094 tonnes swt in May (Brazilian frozen stewing cuts have a strong retail presence in this market), in addition to increased volumes to Egypt, Lebanon, Saudi Arabia, and Algeria among others.
Brazilian beef presence in the region has increased in recent years mainly as a result of rising demand, the suitability of Brazilian product for the Middle Eastern and North African consumer, government lobbying, in addition to the strong brand positioning of Brazilian chicken in these countries (during the fiscal year to May, Brazilian chicken exports to this region grew 17 per cent year-on-year to 1.3 million tonnes and accounted for 43 per cent of total Brazilian chicken exports).
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