Kansas Corn Delegation Arrives In Europe For US Burger Launch
US - Five representatives of the Kansas Corn Commission arrived in Amsterdam today for the launching of a premium US beef burger that will be featured at more than 120 Hilton Hotel restaurants across Europe, thanks to promotional support from Kansas corn producers.
16 March 2010
1 minute read
Billed as the “Best Burger of the World,” the classic sandwich will be one of the most prominently featured US beef items since the agreement was reached last year between the United States and the European Union on a new duty-free quota for high-quality beef derived from non-hormone-treated cattle. One of the US Meat Export Federation’s (USMEF) strategies in Europe is to enhance the image and reputation of US beef through prestigious venues such as top-tier hotels.
The Kansas delegation includes Commissioners Brian Baalman of Menlo, Patrick Ross of Lawrence, Kenneth McCauley of White Cloud and Mike Brzon of Courtland. They are accompanied by Kansas Corn Commission Executive Director Jere White, who says the Hilton burger promotion presents a very exciting opportunity for corn producers, who add value to their product through exports of US beef.
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