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Vote on Marketing Investment Levy Now

24 September 2009
Meat & Livestock Australia

Meat and Livestock Australia (MLA) members have until 6 October to secure their vote and have their say on the marketing investment of their levy.

Beef producers spend $3.66 on beef marketing, out of $5 cattle transaction levy, every time they sell an animal. Levy income is utilised by MLA to invest in marketing programs that maintain and grow domestic and international markets for Australian beef.

“We now have a formal opportunity to vote on whether to retain the additional $1.50 marketing component of the $5 transaction levy,” said Mr Brown, President of the Cattle Council of Australia. The Cattle Council is responsible for making recommendations to the Minister of Agriculture on the distribution of the cattle transaction levy income.

“Following discussions and debate with our members, Cattle Council’s policy is that we support the retention of the $1.50 as a result of MLA marketing programs delivering return on investment,” said Mr Brown.

Mr Brown says that achieving doubling of beef exports to Indonesia over 4 years, increasing volumes of beef and veal by 190 per cent over 1 year to developing markets, the Middle East and Africa, and maintaining presence in key markets such as the US, Korea and Japan in light of competing imports, are good examples of the marketing levy at work.

TheCattleSite News Desk



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