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A Taste of Beef Expo 2009

20 March 2009

UK - Two major beef cattle shows and a cattle presentation competition for youngsters will be new features of this year’s national beef event, Beef Expo 2009, to be held at the Three Counties Showground, Malvern, Worcestershire in central England on 20/21 May 2009, organised by the National Beef Association.

Beef Expo is held at a different venue in Britain each year and attracts thousands of beef farmers and industry professionals from throughout the British Isles and Internationally.

This year’s theme for Beef Expo is “Beef up your Returns” and the programme for the event will follow the successful format developed in recent years, including an extensive trade stand area, beef breed demonstrations and educational and advisory exhibits focusing on both beef from the suckler herd and beef from the dairy herd.

The National Spring Spectacular Show will be open to both Continental European and native British breed pure and cross-bred steers and heifers with a total prize pool of £4700. Championship awards, sponsored by Caltech, will include a top prize of £500 for the champion and £250 for the reserve and £200 each for the baby beef, steer, heifer and exhibitor-bred championships.

The cattle presentation competition, open to youngsters aged 14 – 20 years of age, will be based on points gained for cattle dressing ability, showmanship skills and general knowledge of cattle husbandry.

These new events are being held in conjunction with the Commercial Show Cattle Society and the Three Counties Agricultural Society and organised by a joint committee under the chairmanship of Clive Davies. He said “We believe these events will provide an added attraction to Beef Expo and we look forward to a large entry in all three sections.”

Practical demonstrations of livestock equipment will include cattle handling systems, feeder wagons, telescopic handlers, straw chopping and bedding machines and mill and mix machines.

A continuing programme of seminars will take place throughout the day, linked to the themed demonstration area, and other features will include open and young farmers’ stock-judging, a competition for auctioneers and the selection of the National Farm Shop Butcher of the Year and Young Beef Ambassador of the Year.

In addition to Lloyds TSB Agriculture as major sponsor for the second year running, mainline sponsors will include Dunbia, EBLEX, IAE, the Hereford Cattle Society and the Three Counties Agricultural Society.

On Wednesday May 20 visitors will have the opportunity of visiting three leading Herefordshire beef farms, followed by a two hour beef conference starting at 4.00pm addressed by top industry figures and the pre-event dinner in the evening. Both the conference and dinner will be held on the showground. Costs for the farm tour will be available shortly. The cost of admission to Beef Expo is £10 (free of charge to juniors under 16 years of age) and £34 for the conference and dinner or £5.75 for the conference only.

TheCattleSite News Desk



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