Peta Offer a Million for <i>In Vitro</i> Meat

US - Scientists around the world are researching or seeking the funds to research ways to produce meat in the laboratory without killing any animals. Now Peta, the People for the Ethical Treatment of Animals, have decided to up the pace by offering a million dollars to first person to do so.
calendar icon 24 April 2008
clock icon 2 minute read

in vitro meat production would use animal stem cells that would be placed in a medium to grow and reproduce. The result would mimic flesh and could be cooked and eaten. Some promising steps have been made toward this technology, but we're still several years away from having in vitro meat be available to the general public.

PETA is now stepping in and offering a $1 million reward to the first scientist to produce and bring to market in vitro meat.

Why is PETA supporting this new technology? More than 40 billion chickens, fish, pigs, and cows are killed every year for food in the United States by, what Peta believes are, unethical means. They say in vitro meat would spare animals from this suffering. In addition, in vitro meat would dramatically reduce the devastating effects the meat industry has on the environment.

Of course, humans don't need to eat meat at all—vegetarians are less likely to get heart disease, diabetes, or various types of cancer or become obese than meat-eaters are—and a terrific array of vegetarian mock meats already exist. But as many people continue to refuse to kick their meat addictions, PETA is willing to help them gain access to flesh that doesn't cause suffering and death.

Contest Details

PETA is offering a $1 million prize to the contest participant able to make the first in vitro chicken meat and sell it to the public by June 30, 2012. The contestant must do both of the following:

  • Produce an in vitro chicken-meat product that has a taste and texture indistinguishable from real chicken flesh to non-meat-eaters and meat-eaters alike.

  • Manufacture the approved product in large enough quantities to be sold commercially, and successfully sell it at a competitive price in at least 10 states.

Judging of taste and texture will be performed by a panel of 10 PETA judges, who will sample the in vitro chicken prepared using a fried "chicken" recipe from VegCooking.com. The in vitro chicken must get a score of at least 80 when evaluated in order to win the prize.

Click here to read the complete contest rules.

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