Scotch Beef Takes Pol Position in Culinary Grand Prix
UK - Scotch Beef is set to star on the world stage in 2009 at one of the world’s most prestigious culinary grand prix.
17 December 2007
2 minute read
* "Events such as these give us the rare opportunity to let some of the world" |
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Laurent Vernet, Head of Marketing at QMS.
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Aberdeen Angus Scotch Beef has been selected as the official meat at the Bocuse d’Or 2009 at Sirha in Lyon. Now in its 22nd year, the Bocuse D’or attracts top chefs selected throughout the world to compete for the coveted gold prize.
At the launch event Paul Bocuse, founder of the international competition and one of the world’s top chefs, said: "We are particularly pleased to be able to supply the best young players in world cuisine with a product as emblematic as Aberdeen Angus Scotch Beef, from the original birthplace of the internationally recognised breed.
“Aberdeen Angus Scotch Beef is raised in a traditional manner in the natural environment of the coastal pastures and the green slopes of the mountains and glens. Like the vast majority of cattle in Scotland, they mainly feed on grass, which increases the natural level of Omega 3 in their meat.
“There is no good food without good ingredients. Once again, quality is paramount for the Bocuse d'Or!”
Scotland’s produce has been the toast of the competition since the reintroduction of exports in 2006, Scotch Lamb was one of the highlights of the Bocuse d’Or awards dinner in January this year.
Laurent Vernet, Head of Marketing at QMS, said: “Events such as these give us the rare opportunity to let some of the world’s leading chefs experience the quality of Scotch Beef for themselves.
“I think it’s testament to the work of the Scottish producers that they create a product recognised as one of the best in the world.”
TheCattleSite News Desk
