Country of Origin Labelling Under Fire

CANADA - Country Of Origin Labelling (COOL) isn't likely to help Canada's beef, pork and lamb industries with sales south of the border if the provision, part of the U.S. Farm Bill, gets congressional approval.
calendar icon 14 August 2007
clock icon 2 minute read
"And if this is proposed it will violate NAFTA and WTO agreements already in place," said Lianne Appleby, communications manager for the Ontario Cattlemen's Association.

Currently, Canadian livestock shipped to the U.S. and slaughtered there is marked as U.S. origin. But under COOL, which could take effect September 30, 2008, only animals born, raised and slaughtered in the U.S. would be considered of U.S. origin. All others would be labelled according to their true country of origin, regardless of where they are slaughtered.

"Beef products of Canada will be labelled as such, and that presents marketing challenges for Canadian beef," Ms. Appleby said.

As currently enacted, COOL would dramatically reduce U.S. market access for Canadian pork and beef producers, stated a release from the Canadian Cattlemen's Association (CCA), which is actively lobbying Ottawa to take action against COOL.

"COOL proposes that cattle must be born and raised in the U.S. to be labelled U.S.," said Ms. Appleby. "That creates cost problems for U.S. retailers/packers who are currently sourcing Canadian beef, as COOL may make it more expensive for them to continue sourcing cattle from here. The U.S. government has previously acknowledged COOL's benefits are small and it has no relation to either human or animal safety."

Source: Northumberland Today

That Old Country Of Origin Labelling Debate

Should we be able to trace each steak, sausage and egg on our plate back to its very birth-spot, or is the whole idea of labelling completely unworkable and financially absurd? It seems everybody in the industry has their own opinion. Rise above the cocophony of contradiction by clicking on any of the links below.


House Ag Committee Compromise Improves COOL Law for Cattlemen
2007-07-16 Weekly US Cattle Outlook - MCOOL needs to be amended
2007-07-14 NFU Applauds COOL Timeline, Urges Law be Kept Intact
2007-07-13 NCBA: Congress Must Fix Country-of-Origin Labeling
2007-07-12 Beef and Meat Groups Debate Country-of-origin Labeling
2007-07-11 Poll Underscores Value of Existing U.S. COOL for Imported Meat and Poultry
2007-06-27 AMI Masterminds Anti-COOL Campaign
2007-06-14 House Ag Leader Promises COOL By 2008
2007-06-12 R-Calf Loses Its COOL With American Meat Association
2007-06-06 AMI Misleads Congress, Consumers on COOL
2007-05-10 Consumers Deserve COOL More Than Ever
2007-05-02 Mandatory Country-of-Origin Labeling— Will It Benefit Customers
2007-03-01 NFU to Congress: Implement COOL
2007-03-01 COOL should be implemented sooner, not later ............................................

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