“Next wave” of Beef Value Cuts set for 2008

US - A new line of Beef Value Cuts—this time fabricated from the beef chuck roll—is slated for a 2008 rollout, according to the checkoff-funded Beef Innovations Group (BIG), which is coordinating research and marketing efforts to expand the value cuts program.
calendar icon 25 July 2007
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BIG expects at least four new cuts from the chuck roll to debut in foodservice and retail channels in 2008. The new cuts include tender steaks for grilling, an affordable elegant roast for dry roasting, boneless country-style ribs, and a fully cooked sumptuous roast. The new cuts represent the “next frontier” in the value-cuts program that began in the late 1990s with the checkoff’s groundbreaking muscle profiling research. Expanding the value-cuts line is among the checkoff-funded tools aimed at reaching the industry’s Long Range Plan goal to increase beef demand another 10 percent by 2010, states a news release.

“Optimizing the chuck roll should be great for consumers, operators and retailers, processors, packers, steak cutters, and beef producers,” said Tom Hotz, an Iowa beef producer and chairman of the Joint New Products and Culinary Initiatives Committee.

“Consumers will get new and economical steaks and roasts bursting with great beef flavor, and that’s positive news for producers. Cattle-Fax estimates that the first group of value cuts, led by the Flat Iron and the Petite Tender, added $50 to $60 a head to the value of the chuck, so we know from experience how popular products can affect our bottom line,” he added. “We expect these flavorful cuts to offer versatility and value, work well with high-volume cooking and present increased profit opportunities for producers, packers, processors, retailers, and foodservice operators,” said Ellen Gibson, executive director of the checkoff-funded new-product initiatives. “The chuck roll also lends itself well to home-style and ethnic dishes.”


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