UK Meat ‘Undervalued’

UK - Livestock farmers were given a significant boost this week after new research revealed that consumers were willing to pay more for British beef and lamb.
calendar icon 1 June 2007
clock icon 1 minute read

In the same week as fresh warnings from the National Farmers’ Union on what it says are ‘unsustainable meat prices’, the report from the English Beef and Lamb Executive, says retailers are undervaluing meat and could raise prices.

Studying consumer’s meat buying habits over the past five years, Eblex found that increases in price in the beef and lamb sector had ‘little or no effect’ on consumers.

In fact, consumers continued to buy home-produced English or Welsh beef even when it went up in price or when an alternative such as a Brazilian import dropped in price.

Eblex said it showed farmers and retailers had an opportunity now to capitalise on the demand for origin branded products and the higher prices it could bring to livestock farmers.

Source: FarmersGuardian
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