Butcher's Beef Sales Stable
US - Butcher sales of beef remained stable in April, while lamb, pork and chicken sales eased slightly on the previous month, according to survey data collected by Millward Brown’s National Field Services for MLA
24 May 2007
1 minute read
Some butchers stated that the Easter holiday period influenced the sale of certain cuts, with popular cuts for beef continuing to be scotch fillet, rump and T-bone steak. Lamb cutlets were favoured in April, while lamb loin chops were less popular.
In April, the majority of butcher’s (48%) surveyed rated their beef sales as ’very good to excellent’, and a further 33% rated beef sales as ‘good’. Lamb sales were reported as ‘good’ by 37% of butchers surveyed; while a further 37% of respondents said their lamb sales were ‘very good to excellent’.
Results showed that national beef prices in April generally increased by 1-9% on March prices. Lamb prices generally rose by 3-6%. In contrast, lamb roasts fell by 1-2%, to average $10.03/kg in April.
Steaks were the most popular items promoted by butchers in April, including rumps, T-bones and scotch fillets, while forequarter chops remained the most popular lamb cut promoted. Promotion of competitor meats eased, with the promotion of both pork chops and chicken legs falling among butchers surveyed.
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