18 April 2007

2 minute read

Europe

The FSAI also announced it will be undertaking an advertising campaign next week to inform the industry and consumers of this new requirement. Caterers must provide information on where the animal was born, reared and slaughtered in a clearly visible and legible manner. It can be displayed on menus, or on a sign in the premises or in the window of a food establishment. The FSAI stated that the leaflet will act as a resource to the catering industry to assist compliance with the Regulations. The new labelling initiative will help consumers make informed decisions on the beef they select in hotels, restaurants, public houses and canteens.

According to Dr John O’Brien, Chief Executive, FSAI, the priority at this stage is to ensure all caterers are aware of and understand their obligations and take necessary steps to communicate the country of origin of beef to their customers. It is in the interests of consumers to be given this information, as it empowers them to make more informed decisions.

The Regulations stipulate that the information must state the country or countries of origin of the animal; where the animal was born, reared and slaughtered. Caterers are also required to state if beef from more than one source is supplied to the establishment.

Beef covered by these Regulations includes beef brought into the establishment as fresh and frozen cuts (including mince) and beef which has been cooked or otherwise prepared for human consumption in the caterer’s establishment. It also includes beef cuts (including mince) brought into the food business already cooked and subsequently served to customers. Certain beef types are not covered by the Regulations and these include; beef dishes and minced beef dishes brought in by the caterer in a pre-prepared state or beef in sandwiches which are delivered pre-made to the caterer.

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