Association and Indiana Beef Council in the areas of retail, foodservice and advertising, and will leverage national efforts of the National Cattlemen’s Beef Association and other related interested in promoting the beef industry,” added Wickard. He will also will create and conduct public relations and consumer education programs to reach targeted audiences with positive been and industry messages. He will conduct classroom educational programs for both youth and adult sectors, utilizing existing programs and creating new programs that tell the beef story.

“I am excited to add Joe’s talents and skills in the meat business to the IBCA team and staff,” said Julia A. Wickard, IBCA’s Executive Vice President. “Joe is detail-oriented, energetic, a self starter and is dedicated to the job at hand. He will coordinate beef and veal promotion programs for the Indiana Beef Cattle.

His professional education includes Cornell University Executive Management, Serve Safe Certification-Indiana University, Supervisory Skills for Management, and Toledo School of Meatcutting. He previously served as the Deli Business Manager at Marsh Supermarkets.

He served with Marsh/O‘Malia‘s Supermarkets for the last 25+ years of his career. In his time with Marsh, he developed and implemented a successful private label processed meat program, transitioned from commodity products to branded products for store identification, developed and implemented marketing programs for service and self-service fresh meats, developed and oversaw the creation of customer and non-customer focus groups, and worked on several advertising programs.

TheCattleSite News Desk