Black Ink: The purpose-driven herd

NORTH DAKOTA, US - The cows in your herd are there for a reason. For profit's sake, let's hope it's not just because you can't catch them. How did they get on the place, and why do you let them stay?
calendar icon 26 October 2006
clock icon 1 minute read
You should consider those questions for each cow, but start with the big picture. Why do you have cows? That's a deeper question than you can answer in a few seconds.

Many people looking for even deeper answers have purchased Rick Warren's spiritual bestseller, “The Purpose-Driven Life.” In the last few years, his concepts have spread to the business world. You can now find articles on “purpose-driven management” in everything from software development to drywall construction and forestry. Why not animal husbandry?

Some have turned their lives around by realizing a higher purpose; so you can turn your herd around by realizing they don't just represent cattle. They represent food for people.

You could start with the same commitment that Warren demands: “In transformational planning, there can be no sacred cows.”

If you can't find a reason to have cows, sell them all. But if you think about it enough to realize your mission and goals, just sell the ones that don't fit your reasons. Do the pregnant cows fit your ideal and build a future for your family? Think about it a little more and you can fit your reasons into the consumer-focused - that is to say, purpose-driven - beef industry.

© 2000 - 2024 - Global Ag Media. All Rights Reserved | No part of this site may be reproduced without permission.