12 July 2010

1 minute read

Europe

The 'Simply Delicious' point-of-sale kit encourages customers to buy beef and lamb and explore exciting new recipe suggestions. The free pack includes 80 recipe cards, 10 tent cards and two posters, with the option of a personalised farm banner for a small charge.

The kit is the latest development in an ongoing EBLEX programme to support producers who sell their own meat.

EBLEX Direct Selling Programme Manager, Michael Richardson, said: "The marketing materials are designed to whet customers' appetites for beef and lamb by giving them great new recipe ideas and encouraging them to try different cuts."

"Raising awareness of the versatility of the products on offer will help farm shops build repeat business and ultimately boost sales."

Three hundred kits are available to farm shops in England free of charge on a strictly first come, first served basis. For more information call Diane Northrop on 01480 482981, or email [email protected].