Beef Box Scheme Launched

The beef pack was produced following positive feedback after a similar pack for Quality Standard lamb was launched last year. The packs aim to increase retail sales for assured farmers - including those that don't have their own shop or outlet.

Dick van Leeuwen, project manager for EBLEX, said: "Box schemes are an exciting opportunity for assured beef and sheep producers to tap into potential market opportunities, particularly given the growing consumer interest in food provenance and food quality.

"This has traditionally been a difficult area for farmers to exploit, because of the marketing input and business development skills required. Access to available abattoir capacity and matching product availability with an appropriate customer base are also issues that need to be looked at carefully.

"It's a selling option that will clearly suit certain types of assured farm businesses.

"These 'Fresh from the Farm' packs are unique as they give assured producers a step by step guide to setting up and promoting a successful box scheme - and encourage additional business for abattoirs, particularly those in the small and medium sized sector."

Available from participating Quality Standard Scheme abattoirs, the beef packs contain a yield information booklet, setting out the typical breakdown of an R3 300kg carcase into primal cuts, and a cutting specification booklet, containing full specifications for all the cuts available to the customer.

Costing guidelines for producers and a price flyer template have also been provided on a CD contained within the pack.

In addition, farmers receive marketing materials such as posters and sales leaflets with recipe suggestions. Large outdoor banners are available on request to help participating farmers promote the fact they are selling beef 'Fresh From the Farm'.

Abattoirs, processors and farm shops must be assured and registered with the EBLEX Quality Standard scheme to take part, and farmers must be a member of a recognised farm assurance scheme.

Sign up for our
regular news updates

Latest Beef Industry News

•   State Considers total Ban on Cow Slaughter
•   RSPCA Speaks Out Against Live Export Trade
•   Brucellosis Strikes Cattle in Fiji
•   Vietnamese Beef Markets Open to Foreign Exports
•   CBEF Targets Mexican Hotel and Restaurant Trade
•   Cattle Congress in Calgary
•   NFUS Wary of Creation of Independent Defra Body
•   Weekly Australian Cattle Summary
•   LMC Report: Average NI Cattle Prices Lag Behind GB
•   Weekly US Cattle Outlook: Feeder Cattle Futures Move Higher
•   Ag Guide Open for Comment
•   Ireland Achieve Brucellosis Free Status
•   Small US Slaughterhouses Continue to Decline
•    EBLEX Hosts Beef and Lamb Exporters
•   New Osteopetrosis Test for Pfizer Animal Genetics