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Cattle Industry News By Category: Marketing

22 March 2017
Shoppers Urged to Buy Scottish Amid ‘Rotten’ Brazilian Meat Claims
SCOTLAND, UK - Following the news that Brazilian meat processors are selling ‘rotten’ meat, NFU Scotland believes that the integrity of meat being sold in the European and UK market must be protected. ...
21 March 2017
Three Model Farms Showcasing Best of British Beef Production
UK - The National Beef Association has announced the farms that will be hosting their prestigious Beef Expo farm tours on 17 May. They include a diverse selection of beef farms all championing efficiencies in their relative sectors and showcasing the...
20 March 2017
South American Chefs Get Hands-on View of US Beef, Pork Production
US - USMEF recently hosted a team of chefs and culinary educators from Peru and Colombia for a farm-to-plate tour of the US beef and pork industries. ...
US Beef, Pork Showcased at Asia's Largest Food Show
JAPAN - As US exporters met with hundreds of buyers and representatives of Japan’s retail and foodservice industries at FoodEx Japan, USMEF promoted US red meat by serving samples of US beef tongue and thin-sliced and fried US pork cutlets aimed at...
17 March 2017
Bord Bia Launches Major Irish Beef Campaign in Germany
GERMANY - Bord Bia, the Irish Food Board, has announced that a major new campaign to support Irish beef exports to Germany was launched by the Minister for Agriculture, Food and the Marine, Michael Creed in Stuttgart this week....
15 March 2017
Value of Red Meat Exports Shared at Commodity Classic
US - To show its appreciation for support received from soybean and corn producers and to share information about how red meat exports contribute to their profitability, USMEF participated in Commodity Classic in San Antonio. ...
13 March 2017
Canada Must Rally Support to Stand Up to US on Trade
CANADA & US - A Canadian-based International Trade Consultant suggests Canada will need to clearly demonstrate it's prepared to stand up to the United States when it comes to trade, Bruce Cochrane writes....
US Beef Engages Potential Market Opportunities at Gulfood 2017
UAE - Exploring opportunities for US beef and lamb, USMEF shared information about US products and connected exporters with potential customers during Gulfood 2017, the Middle East region’s largest food trade show. ...
09 March 2017
‘Grocerant’ Offers Korean Consumers Another Great Way to Enjoy US Beef
SOUTH KOREA - Working to displace competitors of US beef in the growing South Korean retail sector, USMEF used social media and a celebrity chef to showcase US beef ribeye, striploin and chuck flap tail during a “grocerant” promotion. ...
08 March 2017
Belarus Plans to Launch Poultry, Beef Exports to UAE in 2017
BELARUS - The Belarusian Agriculture and Food Ministry plans to launch the export of poultry and beef to the UAE in 2017, BelTA learned from head of the Foreign Economic Activity Department of the Agriculture and Food Ministry Aleksei Bogdanov....
Canadian Red Meat to Gain Billion Dollar Fund from CETA
CANADA - Despite concerns over unresolved technical issues, CETA is expected to open up a one billion dollar market for Canadian red meat products, writes Bruce Cochrane....
07 March 2017
Japan Industry Officials Beef up Wagyu Logo
JAPAN - The Japan Livestock Industry Association has created a new logo for overseas promotion of wagyu beef that more clearly shows the meat was produced in Japan....
Value of USDA Export Market Development Programmes Examined
US - The US House of Representatives Committee on Agriculture is currently conducting a series of subcommittee hearings in preparation for the next farm bill. ...
02 March 2017
Latin American Retail Promotion Team Offered Fresh Ideas for US Beef, Pork
LATIN AMERICA - Providing customers with new ideas for merchandising US pork and beef, USMEF hosted a team of retail buyers from Central America, South America, Mexico and the Caribbean for a “gate to plate” tour of red meat production in Texas. ...
28 February 2017
New Research Examines Beef Demand Indices
US - Beef demand is critical to understand and monitor as it directly influences overall beef industry prosperity. When beef demand strengthens, beef and cattle prices for the entire industry are higher than they otherwise would be, says Kansas State...
Expert: Investment Interest in Beef Cattle Rearing Growing in Bulgaria
BULGARIA - The beef cattle market in Bulgaria is not well-structured yet and there are no solid tendencies in cattle rearing. However, the picture is gradually changing and an increasingly higher number of investors see the possibilities of a market that...
27 February 2017
Japan’s Wagyu Exporters Seek to Double Premium Beef Shipments
UAE - Wagyu beef is fast becoming the trendiest meat brand on restaurant menus in the UAE....
24 February 2017
US Beef Gets 'Hollywood' Treatment in Viet Nam
VIET NAM - Working to build and strengthen relationships with red meat buyers in Viet Nam, USMEF collaborated with a major beef importer to conduct a US beef promotion during a Lunar New Year celebration. ...
21 February 2017
First Shipment of Australian Beef Cattle Arrives in East China
CHINA - A total of 1,195 head of live beef cattle arrived in east China's Shandong Province Monday, the first batch of imported sea-borne beef cattle to the country....
20 February 2017
Costco Expansion Provides Even Greater Momentum for US Beef in Korea
SOUTH KOREA - US beef has been rapidly building momentum in South Korea, and received a further boost this week as Costco officially began converting its imported chilled beef selection from Australian beef to 100 per cent US product. ...
16 February 2017
Checkoff Debuts Revamp of Beef U Online Training Programme
US - The beef checkoff is launching a newly revamped Beef University – or Beef U – a free, online training programme focused on the latest information, insights and research on marketing and selling beef....
14 February 2017
USMEF Updates Committee on International Outlook for US Beef
US - The Beef Checkoff Program’s Export Growth Committee met Friday, 3 February at the Cattle Industry Annual Convention in Nashville. The committee’s role is to set priorities for the Beef Operating Committee and provide direction regarding export...
13 February 2017
US Beef Takes Center Stage in Qatar Trade Show Cooking Competition
QATAR - Creating interest in US beef in the Middle East’s growing HRI sector, USMEF sponsored a live cooking competition at Hospitality Qatar 2016, a professional networking platform for the Gulf Region’s food buyers and suppliers. ...
07 February 2017
US Red Meat Offered as Quality Option for Yakiniku Restaurants
JAPAN - USMEF participated in Tokyo’s Yakiniku Business Fair 2017, presenting US beef – including USDA Prime cuts and branded Angus products – as alternatives to domestic Japanese beef while showcasing US pork as an option for Japan’s many yakiniku...
Beef Exports’ Positive Momentum Boosts Cattle Producers’ Outlook
US - Beef exports were top-of-mind for many of the 9,000 cattle producers and other beef industry leaders attending the Cattle Industry Annual Convention in Nashville last week. ...
06 February 2017
Russia Prohibits Beef Supply from Belarus
RUSSIA - Russia banned import of beef and byproducts from Minsk oblast of Belarus starting from today, 6 February, after the renewed tension between two countries. This was reported by TASS....
02 February 2017
USMEF Sees Strong Potential for Further Export Growth
MEXICO, CENTRAL AMERICA & DOMINICAN REPUBLIC - Oscar Ferrara, PhD, joined the USMEF in early January as the organisation’s new regional director for Mexico, Central America and the Dominican Republic. ...
27 January 2017
American Barbecue ‘Socials’ Generate Strong Interest in US Beef
TAIWAN - Recognizing an opportunity to increase sales of US beef in Taiwan by attracting a younger generation of consumers, USMEF held a series of events in 2016 showcasing American-style barbecue. ...
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