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Cattle Industry News By Category: Marketing

17 April 2017
Japan Supermarket Trade Show Promotes US Meat
JAPAN - Working to get a head start on the summer menu preferences of Japanese consumers, USMEF offered tasting samples of American-style barbecue at Supermarket Trade Show 2017, an event sponsored by the New Supermarket Association of Japan in Chiba...
Princely West Country Fare in Italy
ITALY - West Country meat and cheese were given the royal seal of approval at a tasting in Italy....
13 April 2017
Cattlemen Applaud Delay of GIPSA Rule, Call for Its Ultimate Demise
US - The National Cattlemen’s Beef Association (NCBA) applauded this week's announcement that the Grain Inspection, Packers and Stockyards Administration (GIPSA) is delaying the effective date of its interim final rule an additional six months to 19...
12 April 2017
Japanese Event Connects US Red Meat to Healthy Lifestyle
JAPAN - In response to a request by Spark, a leading Japanese regional supermarket chain, USMEF promoted the nutritional value of US pork and beef in a consumer event in Hiroshima. ...
11 April 2017
US Beef Gains Expanded Access to Thailand
THAILAND - Bone-in and boneless beef from cattle of any age are now eligible for Thailand, as long as the slaughter date is on or after 1 April 2017. ...
07 April 2017
QMS: Business as Usual for Overseas Trade
SCOTLAND, UK - Despite the prevailing Brexit uncertainty, the next two years are expected to be pretty much “business as usual” for red meat overseas trade, according to Stuart Ashworth, Quality Meat Scotland’s Head of Economics Services....
Beef the Lobster Tail of Meats
US - The growing beef supply won’t automatically find more room in the meat case, but it can earn its way with differentiated quality....
New Beef Directory Connects Consumers, Farmers in Northeast
US - Consumers in the Northeast are more discerning with their food dollar when seeking beef as compared to all consumers in the United States, according to research findings from the 2016 Northeast Consumer Beef Index....
04 April 2017
USMEF Showcases US Beef at Largest HRI Show in Europe
EU - USMEF partnered with a member trading company and a French distributor to promote US beef at Sirha Lyon, the leading European show for HRI professionals and host of the prestigious European chef competition “Bocuse d’Or.” USMEF’s efforts...
MasterChef Champion Backs Scotch Beef PGI Campaign
SCOTLAND, UK - The winner of BBC MasterChef: The Professionals has set himself the challenge of doing all he can to inspire consumers about the exceptional quality of Scottish produce, including Scotch Beef PGI....
30 March 2017
New Poster Highlights Careers in Red Meat Industry
SCOTLAND, UK - A new poster aimed at highlighting the careers available in the Scottish red meat industry has been launched today (29 March 2017) by Quality Meat Scotland (QMS) and Food and Drink Federation (FDF) Scotland....
ANTAD Highlights Active Month for US Beef, Pork Promotions
MEXICO - In March, USMEF’s efforts to promote US red meat in Mexico included participation in ANTAD 2017, the premiere trade show for Mexico’s retail sector, along with hosting workshops and seminars highlighting the attributes of US beef and pork....
29 March 2017
Ag Minister Wants Gambia to be Livestock Exporting Country
GAMBIA - The Minister of Agriculture has called on his staff of The Gambia Livestock Marketing Agency (GLMA) to redouble their efforts in promoting livestock production to satisfy local demand and enable the country export livestock products. ...
24 March 2017
Beef Checkoff's MBA Programme Reaches 10,000 Grads
US - This month, the beef checkoff’s Masters of Beef Advocacy (MBA) programme, reached 10,000 graduates. This group of beef and dairy producers – along with chefs, teachers, doctors, dietitians and others in the beef community – has stepped up and...
Major Interest in US Beef Shown at Shanghai Food Show
CHINA - Offering Chinese traders and HRI managers samples of US pork loin, brisket and boneless butt, USMEF was able to demonstrate the products’ quality and versatility at the Food and Hotel China (FHC) Shanghai Food Show....
22 March 2017
Quality Beef Grade, Dressing Percentage & Grids
US - The average cattle feeder wants to be rewarded for above-average beef quality, and many have turned to some type of value-based “grid” marketing to earn premiums. After selling a few pens on a packer grid, some feeders lament it’s less about...
Shoppers Urged to Buy Scottish Amid ‘Rotten’ Brazilian Meat Claims
SCOTLAND, UK - Following the news that Brazilian meat processors are selling ‘rotten’ meat, NFU Scotland believes that the integrity of meat being sold in the European and UK market must be protected. ...
21 March 2017
Three Model Farms Showcasing Best of British Beef Production
UK - The National Beef Association has announced the farms that will be hosting their prestigious Beef Expo farm tours on 17 May. They include a diverse selection of beef farms all championing efficiencies in their relative sectors and showcasing the...
20 March 2017
South American Chefs Get Hands-on View of US Beef, Pork Production
US - USMEF recently hosted a team of chefs and culinary educators from Peru and Colombia for a farm-to-plate tour of the US beef and pork industries. ...
US Beef, Pork Showcased at Asia's Largest Food Show
JAPAN - As US exporters met with hundreds of buyers and representatives of Japan’s retail and foodservice industries at FoodEx Japan, USMEF promoted US red meat by serving samples of US beef tongue and thin-sliced and fried US pork cutlets aimed at...
17 March 2017
Bord Bia Launches Major Irish Beef Campaign in Germany
GERMANY - Bord Bia, the Irish Food Board, has announced that a major new campaign to support Irish beef exports to Germany was launched by the Minister for Agriculture, Food and the Marine, Michael Creed in Stuttgart this week....
15 March 2017
Value of Red Meat Exports Shared at Commodity Classic
US - To show its appreciation for support received from soybean and corn producers and to share information about how red meat exports contribute to their profitability, USMEF participated in Commodity Classic in San Antonio. ...
13 March 2017
Canada Must Rally Support to Stand Up to US on Trade
CANADA & US - A Canadian-based International Trade Consultant suggests Canada will need to clearly demonstrate it's prepared to stand up to the United States when it comes to trade, Bruce Cochrane writes....
US Beef Engages Potential Market Opportunities at Gulfood 2017
UAE - Exploring opportunities for US beef and lamb, USMEF shared information about US products and connected exporters with potential customers during Gulfood 2017, the Middle East region’s largest food trade show. ...
09 March 2017
‘Grocerant’ Offers Korean Consumers Another Great Way to Enjoy US Beef
SOUTH KOREA - Working to displace competitors of US beef in the growing South Korean retail sector, USMEF used social media and a celebrity chef to showcase US beef ribeye, striploin and chuck flap tail during a “grocerant” promotion. ...
08 March 2017
Belarus Plans to Launch Poultry, Beef Exports to UAE in 2017
BELARUS - The Belarusian Agriculture and Food Ministry plans to launch the export of poultry and beef to the UAE in 2017, BelTA learned from head of the Foreign Economic Activity Department of the Agriculture and Food Ministry Aleksei Bogdanov....
Canadian Red Meat to Gain Billion Dollar Fund from CETA
CANADA - Despite concerns over unresolved technical issues, CETA is expected to open up a one billion dollar market for Canadian red meat products, writes Bruce Cochrane....
07 March 2017
Japan Industry Officials Beef up Wagyu Logo
JAPAN - The Japan Livestock Industry Association has created a new logo for overseas promotion of wagyu beef that more clearly shows the meat was produced in Japan....
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