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Cattle Industry News By Category: Marketing

18 July 2018
Campaign Helps Introduce New US Beef Cut in Taiwan
TAIWAN - Promoting US beef tri-tip as a new steak cut in the Taiwanese market and working to increase US beef sales for the country’s foodservice operators, USMEF organized "2018 Steaklicious US Beef Steak Month"....
13 July 2018
Korean Consumers Gain Access to Cargill’s Premium, Imported Beef
SOUTH KOREA - Cargill and Seoul-based AG Meat, a specialty import meat distributor are partnering to offer premium US beef brand, Excel®, in a new concept meat store called 'It’s Meat'. At 'It’s Meat', Korean consumers can now purchase high-quality,...
09 July 2018
US Beef, Pork Focus of Training for Large Chain Restaurants in China
CHINA - Working to put US red meat at the center of Korean barbecue and hot pot menus in China, USMEF partnered with China National Cereals, Oils and Foodstuffs Corporation (COFCO) to conduct three foodservice training sessions for a pair of chain restaurants...
03 July 2018
CoBank quarterly economic outlook – trade war takes a toll on ag economy
CoBank reports from Denver; discussing how new tariffs dampen the outlook for sectors across the agricultural economy in the US...
28 June 2018
New Approach to Promoting US Beef in Eastern Europe
LATVIA & POLAND - Efforts to promote US beef and educate food buyers in Eastern Europe recently took a giant step forward when USMEF partnered with distribution companies in a US beef “Road Show” – a series of hands-on training sessions for HRI...
15 June 2018
Caribbean Chefs Inspired by US Beef Education, Texas Barbecue Themes
US - Like many of his fellow chefs in the Caribbean, Rene Klop works with cuts of US beef and regularly includes traditional beef dishes on his restaurant’s menu. But as a member of the "Caribbean Barbecue Team" in Texas this week for insights into...
14 June 2018
Mediterranean-style Eating with Lean, Unprocessed Red Meat Improves Heart Disease Risk
US - Adopting a Mediterranean-style eating pattern improves heart health, with or without reducing red meat intake, if the red meat consumed is lean and unprocessed, according to a Purdue University nutrition study....
13 June 2018
Workshop for Kuwaiti Chefs, Importers Shares Advantages of US Beef
KUWAIT - Attracting major food importers and some of the Middle East’s leading chefs, USMEF hosted a US beef training workshop in Kuwait designed to create interest in alternative beef cuts. The workshop at the Radisson Blu Hotel was funded by the Beef...
06 June 2018
US Dairy Industry Signs MoU with Singapore
SINGAPORE - The US Dairy Export Council (USDEC) and the Food Innovation and Resource Centre (FIRC) at Singapore Polytechnic signed a partnership agreement in May that furthers US dairy's commitment to food innovation to meet the needs of Southeast Asian...
28 May 2018
US Beef Promoted to Northern European Importers
SWEDEN - USMEF met with both existing and potential customers of US beef from Sweden, Finland and Denmark at GastroNord, the largest food and beverage industry trade show in northern Europe. The promotion of US beef at the Stockholm event was funded by...
23 May 2018
Cheeky £1 Million Campaign to Promote Beef Thin Cuts
UK - A £1 million advertising campaign aims to add £6 million to the thin cut steak market over the next three years by engaging new families and young couples....
21 May 2018
Huge Opportunities for Farmer-to-farmer Learning This Summer
UK - UK farmers and growers will have access to more than 50 farmer-to-farmer learning events this summer....
US Beef Cooking Demonstrations Target UAE’s HRI Sector
UAE - Working to increase the visibility of US beef in the United Arab Emirates’ (UAE) HRI sector and gain confidence among chefs and foodservice operators, USMEF coordinated two cooking demonstrations at recent Emirates Culinary Guild meetings at the...
17 May 2018
QMS Unveils Focused Five Year Strategy, Vision
SCOTLAND, UK - The organisation tasked with promoting some of Scotland’s most iconic food brands, Quality Meat Scotland, has this week (Wednesday, 16 May 2018) unveiled a new strategy and vision for the five-year period to 2023....
Brand Ireland Approach Needed for Beef in China, Says IFA
CHINA - IFA President Joe Healy has said Ireland should take a brand Ireland approach to selling beef to China. He said the Chinese market presents a unique opportunity to build a high value Irish beef brand, similar to Kerrygold for dairy....
14 May 2018
US Beef, Pork Pair with US Potatoes for Culinary Workshop in Vietnam
VIETNAM - USMEF partnered with Potatoes USA to host a US Meat and Potatoes Culinary Workshop in Phu Quoc, Vietnam. ...
10 May 2018
Meaty Social Media Merger for 'The Scotch Kitchen'
SCOTLAND, UK - Quality Meat Scotland (QMS) has merged its consumer-facing social media platforms to further strengthen The Scotch Kitchen, as its lead social media channel, promoting the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands....
02 May 2018
New Origin Brand Unveiled by Beef + Lamb New Zealand
NEW ZEALAND - A blueprint and a new brand designed to capture more value for New Zealand’s sheepmeat and beef overseas has been unveiled today by Beef + Lamb New Zealand (B+LNZ)....
US Pork, Beef Promoted During First-Ever Seminar in Puebla
MEXICO - For the first time ever, USMEF organized a US pork and beef cutting and cooking seminar in Puebla, the fourth largest metropolitan area in Mexico and one that is well-known for its culinary traditions. The seminar at the Instituto Culinario de...
01 May 2018
New Cooking Methods for US Pork, Beef Shared at Japanese Trade Show
JAPAN - Introducing Japanese customers to new cooking methods for US pork and beef, USMEF participated in the Supermarket Trade Show, one of the largest food industry exhibitions in Japan. ...
30 April 2018
'Diamond' Awards Recognize Taiwanese Restaurants Serving Quality US Beef
TAIWAN - Recognizing restaurants in Taiwan that serve US beef while encouraging others to do the same, USMEF established an awards program that complements the world-renowned Michelin Guide....
27 April 2018
AHDB, QMS Explore Export Opportunities in Philippines
PHILIPPINES - Opportunities to export beef and pork to the Philippines were explored last week as part of a two-day British Meat Trade Mission....
Scottish Exporters to Benefit from Singapore Policy Change
SINGAPORE - Scottish exporters are set to benefit from a change to the official requirements of the Singapore authorities relating to UK meat imports....
18 April 2018
Scotch Beef, Lamb to be Showcased at Singapore Event
SINGAPORE - Scotch Beef PGI and Scotch Lamb PGI are set to be high profile at a major international tradeshow, Food and Hotel Asia (FHA), being held in Singapore next week....
17 April 2018
AHDB Showcases Steaks, Chops at Alimentaria
SPAIN - High quality beef, lamb and pork from Britain will take centre stage this week at a major food and drinks exhibition in Barcelona....
13 April 2018
Eye-catching Advertising Driving Awareness of Scotch Beef in London
UK - Four million Londoners are currently being targeted with eye-catching Scotch Beef billboard advertising as part of a high-impact campaign being run by Quality Meat Scotland (QMS), with a focus on London and the Home Counties....
05 April 2018
Reality Check: How Much Meat do Canadians Eat?
CANADA - A new analysis of Statistics Canada data shows Canadians are consuming moderate amounts of meat. ...
04 April 2018
Kickoff Event in Riyadh Marks Return of US Beef to Saudi Arabia
SAUDI ARABIA - Recognizing US beef’s return to Saudi Arabia, USMEF teamed with the US Embassy in Riyadh to organize a "US Beef Kickoff" event at the Radisson Blu hotel....
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