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Beyond Meat initiates direct online sales of plant-based meat

29 August 2020

On 27 August, Beyond Meat Inc launched a new website to sell its plant-based meat products to US customers.

Reuters reports that the move comes nearly three months after rival Impossible Foods started its direct-to-consumer sales.

The website launch comes at a time when demand for vegan products has surged amid rising beef prices due to the COVID-19 pandemic and restaurant traffic has not recovered to normal levels.

Impossible Foods, which began direct online sales in June, and Beyond Meat currently sell their plant-based meat products in thousands of retail stores across the United States, including Kroger and Walmart Inc.

Beyond Meat has been seeing a jump in consumer demand in its retail channels during the lockdown and said direct online sales would include the Beyond Beef and Sausage patties, with two-day shipping included in all orders.

Read more about this story here.

Source: Reuters


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