TheCattleSite Statistics
Below is a summary of the visitor statistics for TheCattleSite.com from the soft launch in January 2007.
TheCattleSite continues to grow on the back of organic growth at a strong, steady and even pace. Unique IP's are up from 5,700 in February 2007 to over 35,000 in June 2008, with page views quadrupling over the same period.
With steadily increasing freely available industry information updated daily and
a rapidly growing audience of industry visitors, TheCattleSite offers a superb platform for the industry professional and advertiser alike.
### MORE VISITORS READING MORE PAGES ###
| TheCattleSite.com Web Site Statistics - 2008
|
| Month |
Visitors |
Page Impressions |
"Hits" |
Unique IP's |
| June 2008 |
69,326 |
269,126 |
4.3 million |
35,281 |
| May 2008 |
73,494 |
240,379 |
3.8 million |
33,752 |
| April 2008 |
123,316 |
334,379 |
5.3 million |
31,664 |
| March 2008 |
81,949 |
248,453 |
4.0 million |
32,664 |
| February 2008 |
71,845 |
228,054 |
3.6 million |
30,260 |
| January 2008 |
73,221 |
256,276 |
4.1 million |
27,870 |
| Total Web Site Statistics - 2007
|
| Month |
Visitors |
Page Impressions |
"Hits" |
Unique IP's |
| December 2007 |
60,488 |
187,623 |
3.0 million |
22,203 |
| November 2007 |
68,815 |
217,181 |
3.5 million |
26,358 |
| October 2007 |
64,923 |
190,167 |
3.0 million |
24,667 |
| September 2007 |
54,740 |
166,266 |
2.5 million |
24,101 |
| August 2007 |
48,776 |
147,625 |
2.3 million |
22,170 |
| July 2007 |
60,343 |
134,906 |
2.1 million |
20,357 |
| June 2007 |
49,301 |
114,695 |
1.8 million |
16,334 |
| May 2007 |
27,035 |
81,606 |
1.3 million |
14,684 |
| April 2007 |
23,569 |
68,905 |
1.1 million |
13,070 |
| March 2007 |
20,849 |
60,141 |
1.0 million |
8,600 |
| February 2007 |
17,171 |
53,791 |
0.9 million |
6,749 |
| January 2007 |
16,623 |
45,647 |
0.7 million |
5,695 |
| AVERAGE |
42,719 |
122,379 |
1.9 million |
17,082 |
| TOTALS |
512,663 |
1,468,553 |
23 million |
204,988 |
| |
TOTAL RETURNING UNIQUE IP's |
28,051 |
Visitor Breakdowns:
The following visitor breakdowns come from three sets of data:
- Users who have formally registered with the web site,
- Newsletter Subscribers and
- Geographical Page view statistics (identified locations only, based on Q4 2007 figures).
As of January 2008 the registered users database included over 2,000 registrations and TheCattleSite's free weekly newsletters have received subscriptions from over 2,000 people.
The breakdown is as follows:
Visitors by Geographical Region (as at January 2008)
| Region |
Newsletter |
Registration |
Site Visitors |
Average |
| North America |
24.48% |
32% |
42% |
32.83% |
| Europe |
25.62% |
23% |
26% |
24.87% |
| Asia |
23.24% |
23% |
17% |
21.08% |
| Middle East/Africa |
15.87% |
12% |
3% |
10.29% |
| Latin America |
6.35% |
6% |
2% |
4.78% |
| Oceania/Pacific |
4.17% |
5% |
2% |
3.72% |
Visitors by Occupation (as at January 2008)
| Occupation |
Newsletter |
Registration |
Average |
| Beef Producer |
17.81% |
18% |
17.91% |
| Dairy Producer |
12.08% |
12% |
12.04% |
| Veterinary/Animal Health |
22.4% |
16% |
24.08% |
| Breeding and Genetics |
4.9% |
4% |
4.45% |
| Industry Consultant |
6.67% |
6% |
6.34% |
| Feed/Nutrition |
3.44% |
3% |
3.22% |
| Food Industry/Processing |
5.31% |
7% |
6.16% |
| Education/Student |
6.46% |
7% |
6.73% |
| Government/Research/Extension |
3.02% |
3% |
3.01% |
| Other/Allied Industries |
11.04% |
11.87% |
11.46% |
Visitors by Position (as at January 2008)
| Position |
Newsletter |
Registration |
Average |
| Management |
41.77% |
39% |
40.39% |
| General |
31.35% |
36% |
33.68% |
| Technical |
19.17% |
17% |
18.09% |
| Sales |
7.71% |
7% |
7.36% |
Compilation of statistics
The main visitor statistics, top, are produced by a dedicated site wide statistical analysis package which physically counts and records the actual numbers as part of a visitor's browsing activities. It also automatically identifies all visiting spiders and web bots and precludes them for the numbers. This method of producing the statistics is far more accurate as it does not rely on software and filters "interpreting" the log files, which is inherently inaccurate and usually results in very inflated figures.
