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Cattle Industry News By Category: Marketing

31 October 2018
UK Meat, Dairy Showcased at SIAL Paris
PARIS - Quality cuts of beef, lamb and pork as well as a selection of dairy products from the UK were showcased in Paris last week at one of the largest and leading food fairs in the world....
30 October 2018
Border Seminar Designed to Ease Export of US Red Meat to Mexico
MEXICO - With a goal of assuring smooth and consistent movement of US red meat across key border points, USMEF participated in a border seminar hosted by COMECARNE (the Mexican Meat Council) in Veracruz, Mexico....
Food Fest Highlights US Beef in Germany’s Capital City
GERMANY - Introducing US beef to restaurant operators in Germany’s capital city, USMEF participated in Berlin Food Week, an annual festival that features consumer workshops, celebrity chefs and special menu promotions. ...
Industry-first Robotic Cattle Driver Improves Animal Welfare, Employee Safety
US - Cargill has developed an industry-first robotic cattle driver aimed at improving animal welfare and employee safety....
29 October 2018
Farmers Wanted for Progressive Groups
UK - Recruitment has started for the next two groups of forward-thinking English beef and lamb farmers to be part of AHDB Beef & Lamb’s progressive groups....
22 October 2018
Bad Bramstedt: Third Vion Site to Produce Beef with Animal Welfare Label
GERMANY - The Vion plant in Bad Bramstedt located in Schleswig Holstein has been certified as the third cattle slaughterhouse according to the criteria of the German Animal Welfare Association....
Chinese Pros Educated About Ease of Cooking US Pork, Beef
CHINA - Increasing awareness of US pork and beef by engaging young professionals with an interest in home cooking, USMEF conducted four consumer cooking classes in Shanghai. Funded by the National Pork Board and the Beef Checkoff Program, the classes...
18 October 2018
Workshops Highlight Advantages of US Beef for Middle East HRI Sector
UAE & QATAR - As part of an ongoing strategy to promote alternative cuts of US beef in the Middle East, USMEF partnered with the Emirates Culinary Guild (ECG) and Qatar Culinary Professionals (QCP) to conduct US beef workshops targeting the hotel, restaurant...
17 October 2018
US Steak Lovers Festival Promotes US Beef in Republic of Georgia
GEORGIA - Working to create awareness of US beef in the Republic of Georgia, USMEF conducted separate "US Steak Lovers" festivals in restaurants in the cities of Tbilisi and Batumi. Funded by Texas Beef Research and Promotion Council, the festivals were...
25 September 2018
EU Chef Team Visit Designed to Create 'US Beef Ambassadors'
US - USMEF Representative Yuri Barutkin led a diverse team of European chefs and food company managers on a mission to Colorado to educate them about US beef and encourage them to become "US Beef Ambassadors" in their home countries. ...
20 September 2018
US Beef Steak, Pork Sausages in Showcased Korea
SOUTH KOREA - US beef chuck eye roll steak and US pork sausages were highlighted by USMEF at a special "Picnic on the Bridge" event at the 2018 Seoul Food Festival in South Korea....
19 September 2018
Heartland Team Explores US Red Meat Successes, Potential in Japan
JAPAN - USMEF’s eighth Heartland Team featured a mix of producers and other agricultural industry leaders getting a firsthand look at the success of US red meat in Japan, as well the potential for future growth in the leading value market for both US...
17 September 2018
Perth’s Nobu Serves World's Most Expensive Beef
AUSTRALIA - Diners with deep pockets are happily forking out for the world’s most expensive beef at Nobu at Crown Perth....
12 September 2018
First Shipment of Irish Beef Docks in China
CHINA - Earlier this year, Ireland became the first major European beef exporting country to be approved by China, and already has six plants approved for beef exports to the mainland. On 11 September, the first container of Irish beef to arrive by sea...
11 September 2018
Official Opening of Vion's New Cattle Slaughterhouse in Waldkraiburg
GERMANY - On Saturday (8 September), Vion's COO Bernd Stange welcomed guests from politics, society, agriculture and customers of the company to the official opening of the most modern beef production location of Vion in Waldkraiburg....
05 September 2018
Meat, Dairy Products to Take Centre Stage in Hong Kong
HONG KONG - High quality meat and dairy products from Britain will be heading to Hong Kong next month for one of the leading fine dining exhibitions in Asia....
13 August 2018
Franchise Show in Korea Provides Opportunities for US Red Meat
SOUTH KOREA - US pork and beef products used for Korean barbecue dishes were highlighted by USMEF during International Franchise Seoul, one of the longest-running exhibitions for South Korea’s franchising sector....
08 August 2018
Cargill’s 2018 Annual Report Highlights Commitment to Vibrant Food, Agriculture
GLOBAL - Following one of Cargill's best financial performances, the company launched its 2018 annual report yesterday (7 August). The report outlines a year of activating tomorrow’s solutions to nourish the world....
Middle East Events Showcase US Beef
JORDAN & LEBANON - Educating consumers and foodservice operators in the Middle East about the quality and flavor of US beef was the focus of USMEF activities recently held in Jordan and Lebanon. ...
07 August 2018
Vion Slaughterhouses Gain Recognition for Meeting Welfare Standards
GERMANY - Great recognition for the Vion Food Group: The two facilities in Buchloe and Waldkraiburg were the first beef slaughterhouses nationwide to be certified according to the criteria of the German Animal Welfare Association for dairy cows and can...
31 July 2018
World Steak Challenge Shows Best Steaks Come from Bavaria
UK - At the World Steak Challenge in London, 240 steaks had competed to be seen as the world’s best beef steak....
26 July 2018
First Time Ever: New Zealand to Eradicate Mycoplasma bovis from Dairy Herds
It's never been done before. New Zealand has announced plans to try to eradicate Mycoplasma bovis (M. bovis) from its dairy herds. ...
23 July 2018
Irish Food Giant to Launch Range of Premium Beef Products on JD.com
CHINA - ABP has announced an exclusive ground breaking deal with Beijing Hopewise Ltd to launch a range of premium Irish beef products on JD.com, a Chinese e-commerce platform....
GB Industry Alliance to Promote Red Meat as Nutritional Powerhouse
UK - Agricultural organisations from England, Scotland and Wales are uniting in a new initiative which will see them work together to communicate the benefits of red meat in a balanced diet as part of a reinforced meat and health programme....
20 July 2018
Seminar Showcases US Pork, Beef for Eastern China’s HRI Sector
CHINA - Recognizing that only a few yakiniku and hot pot restaurants in Hangzhou, China, are using US red meat, USMEF teamed with the Zhejiang Catering Industry Association to organize a US red meat culinary application seminar for the area’s hotel,...
19 July 2018
Guatemalan Restaurant Rewards Customers with US Beef Grill Master Event
GUATEMALA - USMEF partnered with a popular, high-end Central American restaurant group to promote US beef with a grilling demonstration and an educational presentation on the advantages of US product. ...
Scotch Beef PGI Campaign Delivers Strong Results
SCOTLAND, UK - The recent marketing campaign behind Scotch Beef PGI has delivered strong results for the Scottish red meat industry....
18 July 2018
Campaign Helps Introduce New US Beef Cut in Taiwan
TAIWAN - Promoting US beef tri-tip as a new steak cut in the Taiwanese market and working to increase US beef sales for the country’s foodservice operators, USMEF organized "2018 Steaklicious US Beef Steak Month"....
 
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