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Cattle Industry News By Category: Marketing

15 May 2019
Industry Urged to Back 'Meat with Integrity' Campaign
SCOTLAND, UK - People who work in Scotland’s beef, lamb and pork industry are being urged to take part in a brand new "Meat with Integrity" marketing and public relations campaign being launched by Quality Meat Scotland (QMS) in the coming months....
10 May 2019
Beef Demand and Cattle Prices
Cattle prices are derived from the total value that consumers place on beef products, writes Derrell S. Peel, Oklahoma State University Livestock Marketing Specialist. ...
09 May 2019
Hot Pot Events Designed to Grow US Beef's Market Share in Taiwan
TAIWAN - Promoting US beef as the best option for hot pot dishes in Taiwan, USMEF teamed with restaurants in Taipei to organize themed events covered by both traditional and social media. ...
Scottish Livestock Farmers Urged to Sign-Up for Open Farm Sunday
SCOTLAND, UK - With one month to go until LEAF Open Farm Sunday, Quality Meat Scotland (QMS) is calling on Scottish livestock farmers to get behind the initiative on 9 June....
07 May 2019
Events Help Create Demand for US Beef in Shanghai’s Foodservice Sector
CHINA - Working to build demand for US beef in the Chinese foodservice sector, USMEF participated in the Shanghai Nissei Food Show and sponsored a media reception celebrating a catering company’s anniversary of serving US beef. ...
06 May 2019
Activities in Mexico’s Largest Cities Promote Quality of US Red Meat
MEXICO - Sharing the quality, value and availability of US beef, pork and lamb with retail and foodservice professionals, USMEF recently participated in three activities in major cities across Mexico....
03 May 2019
BurgerFuel Launches Plant-based Beef Burger
NEW ZEALAND - BurgerFuel enters an exciting new frontier this week with the launch of their plant-based beef burger – the Beyond Beleaf....
01 May 2019
Culinary Training Introduces Indonesian Chefs to New Ideas for Serving US Pork, Beef
SINGAPORE - Introducing US beef and pork cuts and menu ideas to Indonesian chefs, USMEF conducted a US meat culinary programme in Singapore. ...
Food Packaging Claims Mislead Consumers with Ideas of Health
GLOBAL - Researchers have found that the type of healthy claims on certain food products can be completely uncorrelated with actual nutritional quality. ...
29 April 2019
NAMI President Gets Firsthand Look at US Red Meat’s Success in Japan, Korea
JAPAN & SOUTH KOREA - Last week Julie Anna Potts, president and CEO of the North American Meat Institute (NAMI), made her first visit to two of the leading destinations for US beef and pork – Japan and South Korea....
26 April 2019
Seminar Creates Awareness for US Beef in Georgia’s Growing HRI Sector
GEORGIA - Focusing on high-quality and alternative cuts of US beef, USMEF conducted a seminar and tasting for hotel, restaurant and institutional (HRI) professionals in Georgia. ...
Scotch Beef PGI, Scotch Lamb PGI to be High Profile at HK Event
HONG KONG - Two of Scotland’s most iconic foods – Scotch Beef PGI and Scotch Lamb PGI – are set to be high profile in Hong Kong next month at HOFEX, Asia’s leading food and hospitality trade show....
24 April 2019
Leading Scottish Bloggers Champion Scotch Beef
SCOTLAND, UK - Three Scottish bloggers have taken part in an interactive cookery demonstration with leading Scottish Chef Andrew Doherty as part of Quality Meat Scotland’s 'Know Your Beef' campaign....
19 April 2019
Survey Reveals Scots Support Farming, Being Misled About Red Meat
SCOTLAND, UK - Almost two thirds (64 percent) of Scots are concerned about the impact of veganism on Scotland’s farming industry, according to the results of a new *survey carried out by Censuswide....
12 April 2019
US Beef Centerpiece of Two New HMR Kits Launched in Korea
SOUTH KOREA - Positioning US beef to capitalise on rapidly growing demand for convenience foods in South Korea, USMEF partnered with the country’s second-largest retailer to launch a pair of home meal replacement (HMR) kits that feature chop steak and...
10 April 2019
Scotch Beef, Lamb Showcased at Canadian Event
CANADA - Scotch Beef PGI and Scotch Lamb PGI are set to be high profile at a major international trade show, SIAL Canada, being held in the coming weeks in Montreal....
05 April 2019
Classes Boost Awareness of US Beef among Chefs in UAE
UAE - Promoting US beef to chefs and representatives from the foodservice, tourism and hospitality sectors in the United Arab Emirates (UAE), USMEF sponsored two separate classes during the Emirates International Salon Culinaire....
Scotch Beef Hits the Big Screen
SCOTLAND, UK - Cinema goers across Scotland will have the chance to see Quality Meat Scotland’s powerful Scotch Beef PGI TV advert as it hits the big screen from next week....
02 April 2019
NFU Urges Public to Support Great British Beef Week Campaign
UK - NFU President Minette Batters has kicked off Great British Beef Week by pledging her support for the campaign and urging the public to get behind British beef producers....
New Ideas for US Beef, Pork Introduced at 'Competitive' FOODEX
JAPAN - Facing growing competition in Japan and other Asian markets, USMEF promoted US red meat by offering new dishes and fresh ideas for US beef and pork to importers, distributors, processors, foodservice operators and retailers attending the annual...
01 April 2019
US Beef Promotions, Master Classes Focus on HRI Sector in the Baltics
LATVIA, ESTONIA & LITHUANIA - Continuing its effort to increase sales of US beef in Baltic countries, USMEF participated in Reaton Professional Days, a traveling food exhibition for foodservice clients that featured suppliers presenting food products...
11 March 2019
Scotch Beef PGI Backs Scottish Young Chef Competition
SCOTLAND, UK - The heat in professional kitchens across the country is starting to rise as one of Scotland’s top young chefs is set to be named Scotch Beef Scottish Young Chef of the Year this week at Scotland’s largest food, drink hospitality and...
08 March 2019
Steaks High Ahead of Scotland vs Wales Game
SCOTLAND, UK - Scotland rugby stars Fraser Brown and Grant Gilchrist met up with renowned Scottish chef Jak O’Donnell this week to learn about the great taste and many health benefits of Scotch Beef PGI ahead of their Guinness Six Nations Test against...
05 March 2019
Clydebank Students Learn How to be a Cut Above the Rest
SCOTLAND, UK - A group of second year professional cookery students from West College Scotland in Clydebank had the opportunity to hone their skills recently during a Quality Meat Scotland (QMS) butchery demonstration....
04 March 2019
Industry Rallies to Highlight Credentials of Scotch Beef
SCOTLAND, UK - Scotland’s red meat industry is rallying behind a brand new "Know Your Beef" campaign in a united push back against misinformation which will highlight the credentials of Scotch Beef PGI....
Gulfood’s Growth Provides Opportunities for US Red Meat
UAE - The evolution of Gulfood as a global trade show continued this year, signified by the number of new customers – and competitors – attending the event in Dubai, United Arab Emirates....
01 March 2019
Importance of Red Meat in Children’s Diets Highlighted at Children in Scotland Conference
SCOTLAND, UK - The important role of red meat in children’s diets is set to be part of a high-profile Children in Scotland conference being held at Queen Margaret University on Wednesday 20 March 2019....
28 February 2019
QMS Flying the Flag for Scotch Beef, Lamb in Japan
JAPAN - Quality Meat Scotland (QMS) will be showcasing Scotch Beef PGI and Scotch Lamb PGI at Foodex Japan, Asia's largest exhibition dedicated to food and drink across Japan, being held in Tokyo next week (5–8 March 2019)....
 
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