TheBeefSite.com - news, features, articles and disease information for the beef industry

Cattle Industry News By Category: Marketing

13 August 2018
Franchise Show in Korea Provides Opportunities for US Red Meat
SOUTH KOREA - US pork and beef products used for Korean barbecue dishes were highlighted by USMEF during International Franchise Seoul, one of the longest-running exhibitions for South Korea’s franchising sector....
08 August 2018
Cargill’s 2018 Annual Report Highlights Commitment to Vibrant Food, Agriculture
GLOBAL - Following one of Cargill's best financial performances, the company launched its 2018 annual report yesterday (7 August). The report outlines a year of activating tomorrow’s solutions to nourish the world....
Middle East Events Showcase US Beef
JORDAN & LEBANON - Educating consumers and foodservice operators in the Middle East about the quality and flavor of US beef was the focus of USMEF activities recently held in Jordan and Lebanon. ...
07 August 2018
Vion Slaughterhouses Gain Recognition for Meeting Welfare Standards
GERMANY - Great recognition for the Vion Food Group: The two facilities in Buchloe and Waldkraiburg were the first beef slaughterhouses nationwide to be certified according to the criteria of the German Animal Welfare Association for dairy cows and can...
31 July 2018
World Steak Challenge Shows Best Steaks Come from Bavaria
UK - At the World Steak Challenge in London, 240 steaks had competed to be seen as the world’s best beef steak....
26 July 2018
First Time Ever: New Zealand to Eradicate Mycoplasma bovis from Dairy Herds
It's never been done before. New Zealand has announced plans to try to eradicate Mycoplasma bovis (M. bovis) from its dairy herds. ...
23 July 2018
Irish Food Giant to Launch Range of Premium Beef Products on JD.com
CHINA - ABP has announced an exclusive ground breaking deal with Beijing Hopewise Ltd to launch a range of premium Irish beef products on JD.com, a Chinese e-commerce platform....
GB Industry Alliance to Promote Red Meat as Nutritional Powerhouse
UK - Agricultural organisations from England, Scotland and Wales are uniting in a new initiative which will see them work together to communicate the benefits of red meat in a balanced diet as part of a reinforced meat and health programme....
20 July 2018
Seminar Showcases US Pork, Beef for Eastern China’s HRI Sector
CHINA - Recognizing that only a few yakiniku and hot pot restaurants in Hangzhou, China, are using US red meat, USMEF teamed with the Zhejiang Catering Industry Association to organize a US red meat culinary application seminar for the area’s hotel,...
19 July 2018
Guatemalan Restaurant Rewards Customers with US Beef Grill Master Event
GUATEMALA - USMEF partnered with a popular, high-end Central American restaurant group to promote US beef with a grilling demonstration and an educational presentation on the advantages of US product. ...
Scotch Beef PGI Campaign Delivers Strong Results
SCOTLAND, UK - The recent marketing campaign behind Scotch Beef PGI has delivered strong results for the Scottish red meat industry....
18 July 2018
Campaign Helps Introduce New US Beef Cut in Taiwan
TAIWAN - Promoting US beef tri-tip as a new steak cut in the Taiwanese market and working to increase US beef sales for the country’s foodservice operators, USMEF organized "2018 Steaklicious US Beef Steak Month"....
13 July 2018
Korean Consumers Gain Access to Cargill’s Premium, Imported Beef
SOUTH KOREA - Cargill and Seoul-based AG Meat, a specialty import meat distributor are partnering to offer premium US beef brand, Excel®, in a new concept meat store called 'It’s Meat'. At 'It’s Meat', Korean consumers can now purchase high-quality,...
09 July 2018
US Beef, Pork Focus of Training for Large Chain Restaurants in China
CHINA - Working to put US red meat at the center of Korean barbecue and hot pot menus in China, USMEF partnered with China National Cereals, Oils and Foodstuffs Corporation (COFCO) to conduct three foodservice training sessions for a pair of chain restaurants...
03 July 2018
CoBank quarterly economic outlook – trade war takes a toll on ag economy
CoBank reports from Denver; discussing how new tariffs dampen the outlook for sectors across the agricultural economy in the US...
28 June 2018
New Approach to Promoting US Beef in Eastern Europe
LATVIA & POLAND - Efforts to promote US beef and educate food buyers in Eastern Europe recently took a giant step forward when USMEF partnered with distribution companies in a US beef “Road Show” – a series of hands-on training sessions for HRI...
15 June 2018
Caribbean Chefs Inspired by US Beef Education, Texas Barbecue Themes
US - Like many of his fellow chefs in the Caribbean, Rene Klop works with cuts of US beef and regularly includes traditional beef dishes on his restaurant’s menu. But as a member of the "Caribbean Barbecue Team" in Texas this week for insights into...
14 June 2018
Mediterranean-style Eating with Lean, Unprocessed Red Meat Improves Heart Disease Risk
US - Adopting a Mediterranean-style eating pattern improves heart health, with or without reducing red meat intake, if the red meat consumed is lean and unprocessed, according to a Purdue University nutrition study....
13 June 2018
Workshop for Kuwaiti Chefs, Importers Shares Advantages of US Beef
KUWAIT - Attracting major food importers and some of the Middle East’s leading chefs, USMEF hosted a US beef training workshop in Kuwait designed to create interest in alternative beef cuts. The workshop at the Radisson Blu Hotel was funded by the Beef...
06 June 2018
US Dairy Industry Signs MoU with Singapore
SINGAPORE - The US Dairy Export Council (USDEC) and the Food Innovation and Resource Centre (FIRC) at Singapore Polytechnic signed a partnership agreement in May that furthers US dairy's commitment to food innovation to meet the needs of Southeast Asian...
28 May 2018
US Beef Promoted to Northern European Importers
SWEDEN - USMEF met with both existing and potential customers of US beef from Sweden, Finland and Denmark at GastroNord, the largest food and beverage industry trade show in northern Europe. The promotion of US beef at the Stockholm event was funded by...
23 May 2018
Cheeky £1 Million Campaign to Promote Beef Thin Cuts
UK - A £1 million advertising campaign aims to add £6 million to the thin cut steak market over the next three years by engaging new families and young couples....
21 May 2018
Huge Opportunities for Farmer-to-farmer Learning This Summer
UK - UK farmers and growers will have access to more than 50 farmer-to-farmer learning events this summer....
US Beef Cooking Demonstrations Target UAE’s HRI Sector
UAE - Working to increase the visibility of US beef in the United Arab Emirates’ (UAE) HRI sector and gain confidence among chefs and foodservice operators, USMEF coordinated two cooking demonstrations at recent Emirates Culinary Guild meetings at the...
17 May 2018
QMS Unveils Focused Five Year Strategy, Vision
SCOTLAND, UK - The organisation tasked with promoting some of Scotland’s most iconic food brands, Quality Meat Scotland, has this week (Wednesday, 16 May 2018) unveiled a new strategy and vision for the five-year period to 2023....
Brand Ireland Approach Needed for Beef in China, Says IFA
CHINA - IFA President Joe Healy has said Ireland should take a brand Ireland approach to selling beef to China. He said the Chinese market presents a unique opportunity to build a high value Irish beef brand, similar to Kerrygold for dairy....
14 May 2018
US Beef, Pork Pair with US Potatoes for Culinary Workshop in Vietnam
VIETNAM - USMEF partnered with Potatoes USA to host a US Meat and Potatoes Culinary Workshop in Phu Quoc, Vietnam. ...
10 May 2018
Meaty Social Media Merger for 'The Scotch Kitchen'
SCOTLAND, UK - Quality Meat Scotland (QMS) has merged its consumer-facing social media platforms to further strengthen The Scotch Kitchen, as its lead social media channel, promoting the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands....
 
 1  2  3  4  5  6  7  8  9  10 
News By Advertiser

News By Country

News By Sub Category

News By Category


Our Sponsors

Partners


Seasonal Picks

Animal Welfare in EPS - 5m Books