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Cattle Industry News By Category: Marketing

18 April 2018
Scotch Beef, Lamb to be Showcased at Singapore Event
SINGAPORE - Scotch Beef PGI and Scotch Lamb PGI are set to be high profile at a major international tradeshow, Food and Hotel Asia (FHA), being held in Singapore next week....
17 April 2018
AHDB Showcases Steaks, Chops at Alimentaria
SPAIN - High quality beef, lamb and pork from Britain will take centre stage this week at a major food and drinks exhibition in Barcelona....
13 April 2018
Eye-catching Advertising Driving Awareness of Scotch Beef in London
UK - Four million Londoners are currently being targeted with eye-catching Scotch Beef billboard advertising as part of a high-impact campaign being run by Quality Meat Scotland (QMS), with a focus on London and the Home Counties....
05 April 2018
Reality Check: How Much Meat do Canadians Eat?
CANADA - A new analysis of Statistics Canada data shows Canadians are consuming moderate amounts of meat. ...
04 April 2018
Kickoff Event in Riyadh Marks Return of US Beef to Saudi Arabia
SAUDI ARABIA - Recognizing US beef’s return to Saudi Arabia, USMEF teamed with the US Embassy in Riyadh to organize a "US Beef Kickoff" event at the Radisson Blu hotel....
26 March 2018
US Beef Flat Iron Steak Centerpiece of Jordanian Junior Culinary Challenge
JORDAN - US beef flat iron steak was highlighted for the first time during the Jordanian Junior Culinary Challenge, an event held in Amman, Jordan, and co-sponsored by USMEF. ...
21 March 2018
Danish Crown Group Acquires Pepperoni Giant DK-Foods
DENMARK - Through the acquisition of the Danish pepperoni giant DK-Foods the Danish Crown group will become a European market leader in pepperoni toppings for pizzas. DK-Foods will operate as a separate business unit under Danish Crown's subsidiary Tulip...
Environmentally Friendly Cattle Production a Reality
US - Three hundred years ago, enormous herds of bison, antelope and elk roamed North America, and the land was pristine and the water clean....
19 March 2018
Cargill Canadian Beef Sustainability Pilot Yields Positive Q1 Results
CANADA - The first three months of Cargill’s Canadian beef sustainability pilot project yielded encouraging results, proving the model works and demonstrating significant potential to scale the program to deliver a greater volume of certified sustainable...
16 March 2018
New Concepts for US Beef, Pork Dishes Highlighted at Foodex Japan
JAPAN - Noting that booming meat demand among Japanese consumers continues to gain momentum, USMEF seized the opportunity by introducing new and unique US beef and pork dishes at Asia’s largest food trade show. ...
12 March 2018
Give calves the advantage at the sale time
When Missouri cattleman Nick Jones sets out to try his hand at something new, he goes all in — whether it’s team roping or building his cow/calf operation from the ground up in southwestern Missouri....
07 March 2018
'Pound Steak' Campaign Designed to Increase US Beef Sales
JAPAN - With a goal of increasing the volume of US beef sold at the retail level in Japan, USMEF shared a new merchandising idea during a seminar for foodservice buyers and restaurant owners. ...
Influence Feed: Feedback on food and fuel policy
Stay current on the latest food and agriculture issues impacting your business with Influence Feed by Zoetis. Influence Feed tracks the top 1,500 most influential voices across all segments of food and agriculture to bring you insights in a convenient...
05 March 2018
Gulfood 2018: US Beef’s Potential in Middle East Remains Great
UAE - Interest in US beef continues to grow across the Middle East and there is great potential in several markets, USMEF confirmed during its participation in the 2018 edition of Gulfood, the region’s largest food trade show....
02 March 2018
US Beef Trainings in China Focus on Alternative Cuts
CHINA - Continuing its effort to re-introduce US beef in China, USMEF hosted traders, retailers, chefs and foodservice professionals for a series of training seminars on US beef alternative cuts. In all, 13 companies participated in the workshops, which...
Chinese Appetite Benefits Latin American Export-related Sectors
CHINA - In the week prior to the Chinese Lunar New Year, Casti Beef, a Uruguayan brand targeting the high-end consumer market, sold 26 tons of premium meat in China....
01 March 2018
Vion Starts Production in New Beef Abattoir in Leeuwarden
NETHERLANDS - In February, Vion has started production at its new beef abattoir in Leeuwarden, in the north of The Netherlands. ...
Japanese Buyers Impressed by Scotch Beef
SCOTLAND, UK - A group of Japanese meat buyers were invited by Quality Meat Scotland (QMS) to visit key sites in the Scottish red meat industry supply chain, to gain a better understanding of Scotch Beef PGI production and learn why it is recognised internationally...
US Beef’s Potential in Middle East Remains Great
UAE - Interest in US beef continues to grow across the Middle East and there is great potential in several markets, USMEF confirmed during its participation in the 2018 edition of Gulfood, the region’s largest food trade show. ...
27 February 2018
New Guide Helps Consumers Cook Perfect Scotch Beef PGI Steak
UK - Quality Meat Scotland (QMS) has launched a new guide to help consumers across the UK to select and cook the perfect Scotch Beef PGI steak, just the way they like it....
26 February 2018
'Taste of the Legend' Touts Advantages of US Beef for Polish Restaurants
POLAND - Showing popular Polish restaurants the commercial benefits of serving US beef, USMEF teamed up with a major food distributor to host "Taste of the Legend", a citywide festival in Warsaw. Supported by the USDA Foreign Agricultural Service (FAS)...
Nearly one in three consumers willing to eat lab-grown meat
60 percent of vegans would be willing to try lab-grown meat, according to research commissioned by Ingredient Communications....
19 February 2018
Event Marks Return of US Bone-in Beef to Thailand
THAILAND - Marking the return of US bone-in beef to Thailand after a 14-year absence, USMEF partnered with the USDA Foreign Agricultural Service (FAS) office in Bangkok to host a reception and dinner that encouraged local meat importers to meet with potential...
16 February 2018
Taupo Beef and Lamb Starts Exporting Meat Range to Japan
NEW ZEALAND - Taupo Beef and Lamb has begun exporting its meat range to Japan....
15 February 2018
Gzella Becomes Part of Sokolow
POLAND - The Sokolow Group - one of the leading companies in the Polish meat market - has announced its intention to buy the companies belonging to the Gzella Meat Group, a well-known and valued meat producer in the northern part of Poland....
14 February 2018
Development Opportunities for Beef Industry Advisers
UK - Advisers to the beef industry are being encouraged to hone their skills by taking part in the Developing Beef Expertise Programme....
Seminar Educates Myanmar Chefs About US Red Meat
MYANMAR - Demonstrating the versatility of US beef, pork and lamb, USMEF conducted a US meat seminar in Myanmar as part of USDA’s Global Based Initiative (GBI) program. ...
08 February 2018
Levy Bodies Announce £2M Programme of Joint Activity
UK - The red meat levy bodies in England, Scotland and Wales have announced a major programme of joint activities to be paid for by a ring-fenced fund of £2 million of AHDB red meat levies....
 
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