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Cattle Industry News By Category: Marketing

17 January 2018
Weeklong Promotion in Chile Puts Spotlight on US Red Meat
CHILE - Working to promote US red meat in Chile, USMEF conducted a weeklong series of promotions to introduce importers in the market to new applications for US cuts and new ideas for restaurant and foodservice menus....
15 January 2018
Putting More US Red Meat on Menus Focus of Indonesian Chef Training
INDONESIA - Sharing information about US red meat products available in Indonesia and educating chefs on ways to improve profits by using new cuts, USMEF conducted a chef training seminar in Singapore. ...
11 January 2018
Search on for Scotland’s Top “Scotch Brand” Product
SCOTLAND, UK - The search is on for the best product made with Scotch Beef PGI, Scotch Lamb PGI or Specially Selected Pork as part of the Scotland Food & Drink 2018 Excellence Awards....
New AHDB Guides, Nutritional Promotion of Red Meat
UK - Guidance on exactly what health claims can be made about beef, lamb and pork have been compiled by AHDB to help retailers, processors and producers promote red meat....
10 January 2018
Hot Pot Festival Encourages Taiwanese Diners to Choose US Beef
TAIWAN - In response to the growing popularity of hot pot dining in Taiwan, USMEF conducted its first US Beef Hot Pot Festival, recruiting 164 hot pot restaurants that feature US beef on their menus. ...
09 January 2018
Top Chefs Share Tips to Increase Whole Carcase Use
UK - Six top British chefs have revealed how they use the whole beef and lamb carcase in dishes, to provide increased depth of flavour, reduce waste and get maximum value for money....
November Beef Exports Strong
US - US beef export value took another step toward a likely full-year value record, according to export results released by USDA and compiled by USMEF....
28 December 2017
US Beef Master Class in Uzbekistan Focuses on Alternative Cuts
UZBEKISTAN - Following a series of successful US beef master classes in Uzbekistan in 2015 and 2016, USMEF took things a step further in 2017 by inviting Jay McCarthy, one of the most respected chefs in the US, to conduct a special master class for chefs,...
08 December 2017
Meat Council Welcomes Expanded Meat Access to China
CANADA - The Canadian Meat Council (CMC) was pleased to learn of the imminent expansion of Canadian meat market access to China. While in China, Prime Minister Justin Trudeau announced the expansion of trade with China for the beef and pork sectors....
Farm Visit for Halal Sector Stakeholders
UK - Stakeholders from the halal sector had the opportunity to gain a greater understanding of the livestock industry during a recent farm visit in Leicestershire....
01 December 2017
Educational Event Continues Momentum for US Beef in Finland
FINLAND - As a part of the ongoing effort to promote US beef in European markets with great potential, USMEF teamed with Swedish distributor Bergfalk AB for an educational presentation and tasting in Turku, Finland. Funding support was provided by the...
29 November 2017
Lebey Guide Launch Showcases West Country Beef, Lamb
UK - West Country Beef and Lamb was showcased at the launch of the Lebey Restaurant Guide Tuesday night (27 November 2017), which details 200 of the best restaurants in London and Paris....
17 November 2017
Nonghyup to Sell Korean Pork, Beef from Vending Machine
SOUTH KOREA - A South Korean agricultural cooperative is pushing to introduce a vending machine selling livestock products, such as pork and beef, targeting the increasing number of single-person households in the country, industry sources said Friday....
14 November 2017
US Beef has Strong Showing in Latvian High-end Retail Stores
LATVIA - As part of a strategy to increase sales of US beef in northern Europe, USMEF teamed with the largest foodservice distributor in the Baltic states of Latvia, Lithuania and Estonia to launch retail promotions at high-end retail stores. The promotions...
US Beef Exporters Find Niche in China
CHINA - The country may be starting to beef up. By the end of September, US beef exports to China reached about a thousand metric tons for a total of $12.5 million since the export ban was lifted in May, according to the US Meat Export Federation....
09 November 2017
US Senator, Ranchers Hail Multi-million-dollar Beef Deal with Chinese Commerce Giant
US & CHINA - US Senator Steve Daines and ranchers from the northwestern state of Montana on Wednesday applauded a $300 million beef deal between Chinese commerce giant JD.com and the Montana Stockgrowers Association (MSGA)....
07 November 2017
IFA Demands Much Stronger, More Robust Defence in EU Beef Sector
EU - Speaking at a high level COPA beef event in Brussels yesterday evening attended by EU Agriculture Commissioner Phil Hogan and Agriculture Ministers from across the EU, IFA National Livestock Chairman Angus Woods said there needs to be a much stronger...
06 November 2017
Grand Hyatt Tokyo Develops Original Keyakizaka Beef
JAPAN - The Grand Hyatt Tokyo has introduced Keyakizaka beef, an original beef developed by Keyakizaka’s Chef de Cuisine Yoshinobu Honda, in collaboration with Takeuchi Farm in Akiruno, which is the only farm that exists in Tokyo. ...
02 November 2017
Canadian Consumers Yearn to Know More About Beef They Eat; Cargill Pilot to Provide Answers
CANADA - Thanks to an ambitious Cargill Canadian Beef Sustainability Acceleration pilot, by the end of 2018 the company’s customers should be one step closer to providing consumers with beef from operations that have been audited from 'birth to burger'...
25 October 2017
Coop Italia to Introduce Veal from Antibiotic-Free Cattle
ITALY - Coop Italia has announced that it will commence the sale of veal from cattle that have not been treated with antibiotics during the last four months of their lives. The initiative is set to be introduced by the end of October....
23 October 2017
Promotions Bump Sales of US Pork, Beef at Japanese Supermarkets
JAPAN - Reaching consumers interested in trying new cuts of US pork and beef at a special celebration of meat, USMEF partnered with a major supermarket chain to conduct a "Meat Day" sales promotion in Japan....
20 October 2017
Anuga Reveals Opportunities for US Beef, Pork in European Markets
GERMANY - While the overall focus of Anuga 2017 was on new products and innovation, USMEF expanded its strategy at the five-day food show to identify opportunities for US beef and pork in Europe and surrounding markets. USMEF’s participation was possible...
18 October 2017
Beefing Up Celebrations of Mexico's 'Dia de Muertos'
MEXICO - The UK's beef sales could be in for a seasonal boost this autumn thanks to Mexico’s 'Dia de Muertos' celebrations....
17 October 2017
Record-breaking Anuga for AHDB Exports
GERMANY - A record number of meat exporters joined AHDB at Anuga, the world’s biggest food trade fair, in Cologne, Germany last week (7-11 October)....
16 October 2017
Promotions Highlight Alternative US Beef Cuts for Swedish Consumers
SWEDEN - Partnering with a major importer/distributor, USMEF conducted a series of retail promotions in Sweden to establish greater demand for alternative cuts of US beef. The campaign, coordinated with Stockholm-based Gourmet Food, was funded by the...
13 October 2017
Key Odorants in World's Most Expensive Beef Could Help Explain Its Allure
UK - Renowned for its soft texture and characteristic flavor, Wagyu beef - often referred to as Kobe beef in the US - has become one of the world's most sought-after meats....
11 October 2017
Beef, Lamb Exports from Scotland Top £80 million
SCOTLAND, UK - The value of exports of beef and lamb from Scotland has increased to over £80 million in the past year, according to the results of the annual exporters’ survey conducted by Quality Meat Scotland (QMS)....
Beef Roadshow Successful Launch for Market Development Efforts in China
CHINA - An initial and ambitious step toward developing demand for US beef in China was taken as the US Beef China Roadshow, a week-long series of events organized by USMEF, brought exporters and importers together in Beijing, Shanghai and Guangzhou....
 
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