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CME: Beef Retail Activity for W47 Above Last Year's Level

04 December 2019

US - The retail feature activity index reported by USDA is publicly available information that tracks the weekly features of retail and some private stores, writes Steiner Consulting Group, DLR Division, Inc.

The feature activity index is a measure of the absolute frequency of feature activity equal to the number of stores for each beef/pork item. The information provides a view of the retailer's promotion and marketing efforts of meat products to consumers.

The focus of this DLR will be on the feature activity index for beef and pork. For both beef and pork this year this index has been below the prior year’s level for most of this year.

USDA’s retail beef activity index for the week ending 22 November was 88,870 which is 29.7 percent above last year’s level and 6.5 percent above the five-year average. The year-to-date average weekly beef featuring index was 90,969 through the 47th week of the year, this is down 7.4 percent from the same time last year which had an average index of 98,277.

Although, this year Thanksgiving occurred on the latest week possible (fourth week) in November which is likely skewing the year-over-year comparisons. The year-to-date weekly average price across all the retail feature cuts is $5.56 per pound which is 1.3 percent higher than last year ($5.49 per pound).

Wholesale beef ribeye, chuck and bottom round prices have been strong in recent weeks and higher than last year’s levels. The higher wholesale beef cuts are likely limiting the retailer’s ability to aggressively feature beef in the meat case this holiday season.


Daily Livestock Report - Copyright © 2008 CME. All rights reserved.


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