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Momentum Building in Sustainable Beef, Says Report

10 September 2019

NEW ZEALAND - Demand for sustainably produced beef is on the rise as the sector comes under increasing scrutiny over its impact on animals and the environment, according to a new report.

Rabobank's latest global Beef Quarterly report said momentum had been building in sustainable beef over the past 12 months, and was forecast to develop even further in the year ahead.

The report said while the concept of sustainable beef production was not new, the past 12 months had seen a noticeable step up in the number and variety of initiatives related to sustainable beef across the globe.

The majority of the initiatives had been market-driven, either led by food retailers and food service companies or developed by beef processors and producers in response to changing market dynamics.

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Source: Newshub

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