GLOBAL - The Arab Brazilian Chamber of Commerce and the Brazilian Beef Exporters Association (Abiec) have signed a technical cooperation agreement to work together in advertising and building the product image of beef from Brazil in Arab countries.
The deal, which should lead to even closer coordination between the parties, was signed by Arab Chamber president Marcelo Sallum and Abiec chairman Antônio Jorge Camardelli in São Paulo.
The agreement is intended to increase the market share for Brazilian beef in Arab countries through collaboration in promotional events; and to forward the industry's agenda by building rapport between Arab and Brazilian importers and exporters and pushing for the addressing of trade barriers.
Plans also include doing market research, sharing relevant trade-related information, working to facilitate trade and participating actively in strategic Arab-related agendas. Both organisations pledged to come together on a regular basis to plan out their actions.
TheCattleSite News Desk