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Cattlemen's Beef Association Names New Leader

31 March 2016

US - The National Cattlemen’s Beef Association has named Kendal Frazier its new chief executive officer.

NCBA president Tracy Brunner made the announcement, saying he is confident that the nation’s oldest and largest cattle industry association is in good hands.

“It was the belief of the officers and others involved with the search process that NCBA owed it to our members, our stakeholders and the beef community to take our time as we selected the right individual to serve as the next chief executive officer,” said Mr Brunner.

“Today, we can say with confidence that Kendal Frazier is the right leader for the association. With many years of experience working for state and national beef organisations, he has helped to guide our industry through some of its greatest challenges.

“Kendal’s dedication to NCBA and his leadership abilities have been tested and proven while serving as interim CEO since June 2015. During that time, NCBA has not wavered from its responsibility to its members and affiliates as a grassroots policy organisation. Likewise, NCBA has continued its partnership with state beef councils to protect and increase beef demand.”

Mr Frazier said he is honoured and excited for the opportunity to serve as CEO.

“My priorities as CEO will be working with NCBA’s stakeholders and other organisations to vigorously oppose the continued assault by the government on private property rights; work to expand and open markets around the world for US beef; increase trust in US beef production and ensure consumers fully understand the importance of beef’s role in their diets," said Mr Frazier.

"By focusing on these key areas, we ensure there is a prosperous future for the next generation of cattlemen and women.

“It has been my privilege to serve our industry. I have spent my career working with and for beef producers, so I am well versed in the many challenges and exciting opportunities that face our industry. I’m looking forward to working with NCBA’s leadership, membership, staff, state affiliates, state beef councils and other stakeholders.”

Mr Frazier was raised on a diversified cattle and grain operation in south-central Kansas. He is a graduate of Kansas State University and began his career as a farm broadcaster for WIBW Radio/Television before joining the staff at Kansas Livestock Association as director of communications. He joined the staff of the National Cattlemen’s Association in 1985 and has held several staff leadership roles during his career with the association.

“As CEO, I will continue to focus on working to ensure we are implementing NCBA’s contributions to the Industry Long Range Plan," said Mr Frazier.

"We will also ensure that we are delivering on NCBA’s member-directed policy priorities and executing NCBA’s Strategic Plan. These documents are the roadmap for NCBA and by delivering on their promises, we will ensure success for NCBA, our members and our industry.”

TheCattleSite News Desk



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