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Beef + Lamb New Zealand Board Elects New Chairman

17 March 2014

NEW ZEALAND - Northland farmer and Northern North Island Farmer Director for Beef + Lamb New Zealand James Parsons has been elected Chairman of the farmer-owned organisation.

Parsons was elected Chairman at a meeting of the board that followed the Beef + Lamb New Zealand Annual Meeting in Feilding yesterday.

Parsons said he was honoured to have the opportunity to contribute to the sheep and beef sector through the work of Beef + Lamb New Zealand.

“Beef + Lamb New Zealand is a vehicle for farmers to invest as a group, in work that they couldn’t do alone. Much of the core research and information we need in order to achieve greater profitability on our farms simply wouldn’t exist without farmer investment through Beef + Lamb New Zealand.”

Parsons was raised on a family sheep and beef farm in Broadwood, Northland. Soon after leaving school he went shepherding in the South Island before completing a Diploma in Farm Management at Lincoln University. After graduating in 2008 he became a shearer and a few years later took over the family farm.

Parsons completed a Nuffield Farming Scholarship in 2008 and was elected onto the board of Beef + Lamb New Zealand (then Meat & Wool New Zealand) in 2009.

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