Copa-Cogeca Welcomes Commission Proposal to Reform Promotion Policy22 November 2013
EU - Copa-Cogeca has welcomed the new EU Commission proposal to reform EU promotion policy, stressing it will greatly simplify administrative procedures and reduce red tape for industry.
Jerzy Wierzbicki , new Chairman of Copa-Cogeca’s Working Party on Promotion of Agricultural Products, said: "The proposal responds to many of our demands, especially the urgent need for simplification of administrative procedures.
"This has been a key demand of Copa-Cogeca as a big problem with the policy up to now has been down to the very complicated procedures which has reduced the uptake of it.
"I am also pleased that the list of products covered by the European promotion regime has been restricted to agricultural products and food products covered by European quality schemes and it will be open to producer organisations, like cooperatives."
Copa-Cogeca Secretary-General Pekka Pesonen said: "We are also pleased that promotion measures will focus on both domestic and external markets.
"Promotion policy plays an important role in helping to ensure that European agricultural products are recognised both in Europe and worldwide.
"With the current spate of bilateral trade negotiations, for instance between the EU and US which will open US markets to agriculture imports from the EU, it will be particularly important to step up promotion measures in these markets so that consumers are aware of the great diversity and quality of European produce.
"We will now work closely with the Commission to ensure that the European promotion strategy fits with the needs of the sector."
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